Tag Archives: mass media

The Miss Bronze Contest and Double Consciousness

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by Han Si Hun (Jake)

In the book Shades of difference, Maxine Leeds Craig shows the complexity of colorism in the Miss Bronze contests in the United States, and the importance of color within the black community. The Miss Bronze contest can be considered a part of the African American tradition of developing institutions to facilitate black class movement. Contrasting to many earlier contests, the organizers wanted to break old relations between skin color and class position in black communities. Though the contest attracted many light-skinned black women, and these women often won the Miss Bronze title, the organizers purposely recruited contestants with darker skin. Their intention was to make the African American working class eligible to complete the performance of middle-class and femininity

Beauty queens often represent a nation, a region, or a race. Miss Bronze was selected to be a symbol for two audiences: one white and the other black. For whites, Miss Bronze’s attractive face and body could disprove long suffering representations of black women. Miss Bronze was able to prove segregationists wrong. Within black communities, Miss Bronze encouraged new ways of seeing beauty when the winners were of a darker type and fortified African American colorist hierarchies when their skin were light.

We can link this situation with double consciousness. It is a term that describes a person’s identity as having multiple sides. W.E.B. Du Bois, a famous American sociologist, first coined this term. Examples of double consciousness occur in public society through racism. Many people are stereotyped because of racism. The example of double consciousness can be found in our contemporary life as well. As there are still many inequalities based upon race that makes it difficult for black Americans to settle their identities as blacks and as Americans. Mass media shows us images of black men as athletes, rappers or criminals, and as a result white America identifies black men as such and young black males see these limited paths as their only options for advancement. This can contribute to social problem what black experience. For example, the African American have greater difficulty getting a job compared to whites (DeSilver, 2013). This is just one image of how the media, which is largely dominated by white executives, continues to assume the role of shaping the perceptions that blacks have of them (Pierre, 1999).

In conclusion, I think blacks still face discrimination and stereotypes in our contemporary society. Some white people still feel superior and they are sometimes mistreating others because of their color and ethnicity. I think whites need to acknowledge the struggles of  black Americans and recognize them fully as human and give them  respect. Furthermore, they should also fully unite with them in all development activities and plans of their country.

References

DeSilver, D. (2013, August 21). Black unemployment rate is consistently twice that of whites. Pew Research Center: http://www.pewresearch.org/fact-tank/2013/08/21/through-good-times-and-bad-black-unemployment-is-consistently-double-that-of-whites/

Pierre, C. L. (1999, June 4). Mass Media in the White Man’s World. Retrieved 11 11, 2013, from EDGE: http://www.stanford.edu/class/e297c/poverty_prejudice/mediarace/mass.htm

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Media and Image: The Influence of Biased Images of Whites and Blacks on TV

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by Yukako Ikezoe

Whenever we watch TV, don’t you feel any biased images or pictures are always produced to the audience? Personally, I do. Think about the images you have in your mind when you think of some American dramas or movies. What kind of roles you guys think black people represent mostly? What about roles of white people?

When we think of roles of black people in movies or TV dramas, it is easy for us to picture roles of black people which tend to give audience negative images or not really good images as white characters have. The “Magical Negro,” for instance, is one of the most remarkable characters mostly played by African American men. Those characters are always helping white characters to let them have better lives without considering about their own lives but for white characters. There is also the tendency that black people are regarded as the very actors for playing criminals as we often see them breaking laws such as drug dealers in movies and TV dramas. On the other hand, characters with good images such as a hero, popular students at schools tend to be played by white actors.

When talking about roles of white women, the show “Gossip Girls”, one of the great hits among American teen shows and continuously won many Teen Choice Awards from 2008 to 2010, is also a clear example. All the main characters are white, and white women in the drama are always having fun with guys, fashion, and make-up (some-girls.com, 2011). White girls on screen always make us feel jealous or desire to look like them as we see many articles or tutorials about how to look like them taken up by magazines and blogs on website. Women, especially teen girls, are really sensitive to that kind of information simply because whites seem like they most likely play gorgeous characters on TV and are regarded as role models or as good looking women. The image of white females on TV as roll models of being beautiful women, are repeatedly produced by TV to the audience so much that it is widely prevalent among other races including African American women.

Watching TV does play an important role for African American people, as the data complied by EURweb in 2010 shows that the average of African Americans watching TV was 7 hours and 12 minutes, more than the US average of 5 hours. It also shows Blacks are spending time on TV much longer than other races and its tendency is seen remarkably from the age of 5 up to teen. Based on the fact, TV is obviously one of the most important parts of their daily lives (Burton, 2011).

Hence, as Verna M. Keith says in her chapter “A Colorstruck World” of the book Shades of difference: why skin color matters, whites do not really see shades of difference in black skin, but blacks make a lot of distinctions. The strong desire to have lighter skin for Black women is also to come from the influence from Media. Whites distinguish only between Black and White because they do not have to care about their skin tones. It is easier for them to have similar looks as white women characters in dramas comparing to Black women or other races like Asians. In fact, it is hard for me to have a look like Whites who have completely different looks including different phenotypic characteristics. We do not really have to try to look like them, yet many women think they have to do so to look like whites, beautiful women. The majority of women do still desire to have lighter skins like Whites, which is because of the images and beauty standards of “Whites are beautiful” constantly produced and taught by media on which we casually spend time in our daily lives.

References

Burton, N. (2011). Nielesen study: Blacks watch more tv than any other groups. Retrieved from http://www.theroot.com/articles/culture/2011/04/nielsen_study_african_americans_watch_more_television_than_any_other_group.html

some-girls.com.(2011). Success of gossip girl. Retrieved from http://www.some-girls.com/success-gossip-girl-success.html

Glenn, Evelyn Nakano (Ed.). (2009). Shades of difference: why skin color matters. Stanford: Stanford University Press.

Travel Shows Mirror Japan’s Imagined Globalization

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JAPANsociology got its first mainstream media citation, in a column by Philip Brasor in the Japan Times, “Travel Shows Warp True Globalization.”

Brasor notes the parochial nature of Japanese travel shows, which often depict the world outside Japan as worthy of fear and caution. To paraphrase Jennifer Robertson, such events are about presenting the world in a way that reduces the ontological anxiety  Japanese may experience when worrying about Japan’s place in the world.

The 2020 Olympics in Tokyo follow the 2005 World Expo in Aichi, and the 2002 World Cup in Japan and South Korea. Each event was to usher in a new era of internationalization, strengthening Japan’s connection to the rest of the world. Instead, we see the more things change, the more they stay the same. The question isn’t whether Japan is connected to the rest of the world, but how the Japanese people interpret that connection.

As WI Thomas and DS Thomas wrote in 1928, “If men define situations as real, they are real in their consequences.”

Filmmaker Dave Boyle talks with Ritsumeikan students

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by Robert Moorehead

Dave Boyle’s films (Big Dreams Little Tokyo, White on Rice, Surrogate Valentine, Daylight Savings) blend English and Japanese languages, and American and Japanese cultures. In this video, he discusses “Big Dreams Little Tokyo” with a class of International Relations students at Ritsumeikan University. Boyle talks about the roles of language, culture, race, and stereotypes in the film, and the choices he made as an actor and a director.

Who is described as an attractive person?

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by Sakiko Yasumi

Every single month I buy fashion magazines to check what this season’s trend is. I recognize myself as one of the fashion industry’s consumers. The magazines I always buy are imported from US or UK to check the lovely clothing and make-up products introduced in the magazines. Of course all of fashion models appearing in magazines I have are foreigners. If someone had asked me this question before taking this class, “Are you yearning to whiteness?” I might have said “probably, because I think they are beautiful”.

In today’s Japanese society, it is no exaggeration to say that we are not watching TV programs and checking fashion magazines without seeing ‘hafu’ models (in this essay, when I say a “hafu”, it means the mixed person with Caucasian and Japanese). “Hafu” fashion models have been required for TV industries, and girls watching TV programs and checking fashion magazines started to yearn to hafu models due to their “attractive-looking”. Here are three questions: what is “hafu”?, why are Japanese yearning to whiteness?, and what is the definition of “attractiveness” for people in Japan?

According to Wikipedia, The word hafu is used in Japanese “to refer to somebody who is biracial, i.e. ethnically half Japanese”. This definition is that hafu people have two identities but each identity is forced to cut in half to fit in one person, then the person with mixed races becomes considered as a “hafu”. Because Japan is an island nation, had closed the door to foreigners almost for 200 years, and forced Ainu and Okinawa to assimilate into central Japan, there were few mixed people of Japanese and other countries’ ancestries. I think its Japan’s past foreign policy is a main cause of a stereotyped concept which many of Japanese still have.

To answer the second question: “why are Japanese yearning to whiteness?”, we have to think with the third question, “what is the definition of attractiveness for people in Japan”. I found the typical idea of attractiveness for Japanese from the reading “Seeing Faces, Making Races: Challenging Visual Tropes of Racial Difference” by Terry Kawashima, who mentions that girls with “the round eyes and shortish, smallish noses with vertical height are defined as symbols of attractiveness” in Japan. This type of thinking is sticking into our head, and it is a cause of our one-sided idea of attractiveness and having the feeling of yearning to whiteness which is applicable to our general ideal of attractiveness. This could the reason why hafu models become greatly popular in our society, especially for girls.

However, the concept of person’s attractiveness has been changed through reconsidering of Japanese beauty. From 2006 or 2007, two enterprises, Shiseido and Kracie, started to deal in the hair-care products which emphasize Japanese beauty called “TSUBAKI”and ”ICHIKAMI”. These two products stress their concept “Japanese women are beautiful” by using many famous and popular Japanese actresses and models. It has been highly effective. I think this is one of the best ways to make people to realize that Japanese beauty promotes our attractiveness.

To sum up, I don’t mean that whiteness is not attractive, but instead of claiming that, all kinds of skin color, hair style/color, face, body shape are attractive. Thus, there is no need for Japanese women to pursue and yearn to the whiteness. Being yourself and having confident of being Japanese women are the best.

Actor Parry Shen talks with Ritsumeikan students

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by Robert Moorehead

Actor Parry Shen, who played the role of Ben in the 2002 film Better Luck Tomorrow, spoke with Ritsumeikan University students about his experiences as an Asian American actor, his work in Better Luck Tomorrow, and the role of race in Hollywood.

Media create the image of “the lighter the better”

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by Yoon Jee Hyun (Jee Jee)

With my iPhone and unlimited 3G services, whenever I feel bored, I unconsciously surf on the Internet to check updated Facebook newsfeed, look up at my Kakoatalk messages, and search for time-killing YouTube videos. As usual, as I was checking updated Facebook newsfeeds, I came across contents regarding skin-lightening issues that caught my attention. The contents were about famous celebrities who have light skin color. Furthermore, videos were posted teaching people how to make “even” skin tone by doing “natural” make-up. In YouTube, over 108,000 results about skin lightening can be discovered when typing in “skin brightening.” However, when typing in “skin darkening,” only 13,900 results can be found in the same social media. To be specific, most of the results found when typing in “skin darkening” related to the opposite of the search word. In my perspective, in today’s world, the media possess such power that affects and surrounds people’s daily life.

Among the effects of the media, it is definite to find traces of the media among Filipinos in terms of skin-lightening issues. To elaborate, wider access to the media resulted in the increase of desire to have lighter skin, as Filipinos became to admire celebrities showing up in the media. For example, K-pop and J-pop are famous pop culture in the Philippine society such as Girls Generation and AKB48. The increase of commercials and advertisements are also alluring Filipinos to buy skin-lightening products by advertising that people can have flawless skin like celebrities on the media.

Skin Lightening issues in the Philippines exemplify how the media can hold huge impact within the society. In other words, people can be tricked and attracted by the words that the media says. Eventually, the easy access to plenty of information all around the world contributes to the notion that “light skin is the better.” White people have abused the media as a means to create a false image of white skin such as portraying white people more intelligent and innocent, while people with darker skin are less educated and evil. There is no doubt that the advancement of media will brain wash people thinking that “the lighter skin you are, the better” which would increase more consumption on skin lightening products.

Mixed Cultures In South East Asian Countries

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by Satomi Tanaka

This spring I traveled around South East Asian countries and I was surprised at a lot of different cultures from Japan. We Japanese judge which person is in a socially high position by their belongings or behavior. The skin color does not matter in Japanese society among Japanese. However, in other countries have each mark to judge class. I’d like to describe about my opinion and experience, and then figure out how culture and common sense are created and changed.

In Cambodia, most of all women are attached to lighter skin. When I went to a village, many Cambodian women envied my skin color and it happened again and again.  At first I was surprised because I don’t mind about getting a tan so my skin color is darker than other Japanese. But my skin color was accepted as light skin by them. I didn’t know why they were stuck to lighter skin. I asked a woman about it through an interpreter. She answered “Because light skinned woman is beautiful.” I thought that they are affected by TV shows. Actresses, singers and models in Cambodia have lighter skin tone and they are known as socially high position people. Their skin color is completely different from women in the villages but they are also Cambodian. Because they use skin lightening products and foundation. In short, lighter skin tone means not only beautiful but also high class in society.

This idea is almost the same in the Philippines. Tanned skin means labor class and light skin means high class. I think this phenomenon is unconsciously related to colonial history and mass media carried the idea from European countries to other region countries. It plays a big role in every country’s standard of beauty or common sense. I guess globalization make the world smaller and more complicated because each culture affects each other and creates new one.

In Vietnam there was an interesting trend among young people that is thickly dressed fashion. The weather in Vietnam is hot and humid throughout the year. Sometimes it is chilly but wearing a short-sleeved shirt is fine. However, a down jacket and a knitted sweater were sold in many shops. I couldn’t understand why it is sold and who wears that one. My friend taught me the reason of it. “The reason why is that wearing a down jacket or a knitted sweater means high class or rich,” she said. Because wearing thickly dressed means you work in an office with an air conditioner, so young people think that being thickly dressed is seen as rich and cool. I thought they are very sensitive to appearance. They want to be treated and accepted as a high positioned people. So not only skin color but also cloths can be a mark in Vietnam.

In conclusion, a lot of countries are affected by European culture but today’s common sense were added each countries’ standard and created new one. That’s why more and more culture or common senses were born and it will be changing in the future.

Environment and Technology Information

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by Ayaka Nishizaki

Environment and social are mutually created and environment inequality is one of sociological aspects. I think environment is also liked to technology and information. I would like to think environmental problems from these points: The unequal limitation of access to information, ineffective use of information, and relationship between information and unclear responsibility.

During class, I learned residents of lower class neighborhoods face a variety of risks. The manufacturing jobs are often given to immigrants or poor people who don’t understand English well and don’t understand what they’re being exposed to. I think it is connected with unequal access of information between the rich and poor. The poor is limited to access information, so they can’t get enough knowledge about environment (the article of ‘connecting communities: on and off line’). Also, the lack of information will cause not only their health can be exposed to danger by toxic materials in industries, but also people take some action for the environment in a wrong way.

I learned the concept “inverted quarantine” from the reading and class. We often don’t know how much the “eco” products help the environment. I think inverted quarantines are caused by a lack of correct information. I learned environmental issues since I was an elementary school student. But I was shocked that I haven’t known the exact meaning of “eco” until I started to learn by myself. In fact “eco” is not equal to “save energy (省エネ)”, but I saw many people and TV commercials use “eco” incorrectly.

It is true that we are surrounded by a bunch of information to learn, but why does the kind of wrong actions happen? Many Japanese including me had studied global warming or depletion of ozone layer in school. I studied a lot of definitions and words about the environment. However, I wondered ‘how can I use the knowledge in daily life in order to reduce CO2 or waste?’ We have learned a lot of things like helium or CO2 are bad for the environment, but I think those knowledge is not linked to taking environmental actions. Some people would say that recently, more Japanese schools have required students to take actions for environment, but I think some actions are not contributed to environmental improvement directly. Japanese people learned how to separate trash appropriately, but how many people know separating trash (分別) doesn’t always lead to recycling, or it encourages people to increase more consumption of plastic bottles? My point is that although there are many chances to access information, we don’t choose information effectively and don’t link such information to environmental improvement.

In addition, a lot of information make responsibility for polluted environment unclear. For example, mass media criticizes the Japanese government about an accident of nuclear power plant in Fukushima. On the other hand, other people say this responsibility is TEPCO. How can we decide who will take this responsibility? If people think the bad governance was the biggest cause of the accident, they will require Japanese government to take responsibility. If the old nuclear power plant was the most cause of accidents, TEPCO which haven’t reconstructed the plant for about 40 years should take responsibility. In my opinion, through a lot of information, responsibility becomes more unclear because information diversifies people’s thoughts and ideas (as we discussed ‘what is positive side when new culture/information is brought into our country?’). If a state-level accident such as the nuclear plant is related to many actors such as government and companies involved in the case, it is difficult to clarify the responsibility because of many people’s points of view.

As I mentioned above, the environment is strongly connected with information. Environmental problems, diversification of people’s ideas help our standard of living, but on the other hand, it makes it difficult to think what the most correct choice of information for the environment is.

Western Culture Invention versus Japanese Society

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by Ayaka Nakamura

Since Japan was defeated in World War II, Japanese society had been strongly influenced by the Western culture. Wearing Western clothes, following its fashion trend, putting on fake eyelashes, wearing high heels, and looking for love marriages, Japanese have imitated Western lifestyles. However, people could not simply get rid of their own cultures and identities, so that they have been struggling in a process of acceptation of a new lifestyle. Different social groups show different reactions to get involved in the Western culture invention.

Although globalization has enabled Japanese people to have access to greater information of what Western cool people wear, eat, and buy, their different financial levels caused various reactions to the Western lifestyle. For example, the rich could buy the exact same products that they saw in Western TV dramas, but the poor could not. Young Japanese women buy western trendy clothes and dye their hair in lighter colors following an influenced perception of beauty, but some of them cannot afford many new clothes and/or monthly hair care. It seems, in this westernized consumerist society, people who cannot follow the dominant lifestyle are marginalized and labeled as “different,” which often contains negative images.

However, the relatively poor also try to get involved in the Western lifestyle stream. Those who cannot afford expensive Western goods create new affordable products to still adopt the Western lifestyle. In Japan, many cheap fashion brands have been established, such as Honey’s, INGNI, earth music&ecology, moussy and so on. They retail around 5000 yen items that most of all Japanese can afford. Borrowing the essence of the high end fashion, a new fashion was produced for the relatively poor to follow new values.

Moreover, as to Western images of independent women and love marriages, few Japanese women can enjoy the Western career women life because the most of women are still valued within gender ideologies. Although Sex and the City got very popular, in reality around forty year old women who have not married yet are called makeinu (負け犬), losers, which goes back to an old-fashioned idea that women’s happiness is marriage. Yet, other groups of people have started opposing this, and cerebrated those independent unmarried women as ohitorisama (おひとり様), which simply means one person but without any miserable nuance. Japanese social structure had conflicts with the Western value of career women, but creating new norms the whole society are involved in the process of adaptation. Independent “makeinu” women gained new identities as ohitorisama.

All over, it is difficult to determine what is bad and what is good of Western cultures. Globalization brought many changes in Japanese society, and certain groups of people have struggled with them. However, the whole process of acceptation of new values rolled up all groups of people and produced various solutions to join in the Western lifestyle. Adding new Western cultures on existing Japanese cultures, society and people are getting culturally globalized.