Tag Archives: racism

Women’s Consciousness of Skin Lighteners in Japan

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by Mai Kusakabe 

In South Africa, there are a lot of women who want to make their skin color lighter because they try to get better status and become more attractive. Then, how about Japanese women? What are they thinking about their skin color? Actually, we can see a lot of cosmetics and drugs to make their skin lighter in pharmacy. So in order to reveal what they are thinking, I did questionnaire about skin color, and ask ten Japanese girls answer it.

girls

 

The first question of my questionnaire was which girl do you prefer, and which is more attractive for you? And why do you feel the girl is more attractive?

Nine out of ten girls answered that they like or want to be a girl on the left, who looks Caucasian. Another girl said she liked the middle one, who looks more Japanese. She said middle one seems the healthiest of the girls. Most girls have the same answer, and the reason why they choose left girl is almost the same, because she has white skin! She looks Caucasian! So she looks beautiful!

The second question was have you ever used skin lighteners? And do you do any efforts to make your skin lighter?

To this question, every one answered Yes. This result is kind of interesting. Every girl seeks to get lighter skin somehow, for example, using face lotion and take a supplement including a component to make skin white and using sunscreen to prevent their skin from ultraviolet rays. Thus usually Japanese girls do something to keep or improve their skin color.

The third one is do you use a sunscreen? Yes or No. And for the person who answered Yes, is it for which reason, for health or for keeping lighter skin? Two girls answer No, and the rest answer Yes. Five of them said it is for keeping lighter skin, two of them said for both and one said for health.

The fourth one is why do you do such efforts? Why do you want to be lighter skin? There are two types of answer of this question. First type is that they think or believe white skin is beautiful. Second type is that they said everyone insist white skin is beautiful, so I think so too. The biggest differences between two are their opinion influenced by others or not.

So what kind of factors influence Japanese girls’ opinions of skin color? The options are TV, advertisements of cosmetics, magazines, the Internet, status, public opinion and other. The choice which attracted most votes is TV (six points), following public opinion, magazines (four points), advertisements (three points), the Internet (one point). And there is no vote to status. From this result, we can understand that most people don’t realize that there is connection between skin color and status in Japan, for example trying to get lighter skin is to become more attractive, this is kind of trying to get better status. In addition their idea that white skin is beautiful is mostly influenced by media. One girl said my favorite model has white skin, so I want to get white skin like her. Indeed popular models and actress have lighter skin, and many girls long to be like them. Lighter skin has come to one of major factors to be like admired woman.

Thus, as we can see from this questionnaire, Japanese girl prefer lighter skin. And most of them do some efforts to make their skin lighter, for example, about 70% of girls use sunscreen for keeping their skin color lither. They don’t think it’s for their health, just for their own beauty. They regard white skin as beautiful. The biggest factor of their preference of skin color in Japan is media which give us images of popular models and actress who have lighter skin that makes us long to be like them, and give us impression that lighter skin can get more popularity and attractiveness. The important thing is that it is not always right. Sometimes it makes us wrong decision. So we need to judge whether it is right or not.

Mzungu and Colorism in Africa

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by Miho Tanaka

Reading “Skin Lighteners in South Africa: Transnational Entanglements and Technologies of the Self (2009)” by Lynn M. Thomas, I was reminded of and reflected on my experiences in Africa. It was inconsiderable that South African care so much about their skin color even though skin lighteners sometimes bring problems to their skin.

However it is true that the people I met in Kenya put value on light skin and they connect it with high social status very much. The other internship students from Europe, the United States, and Asia and I were called Mzungu by Kenyans. I saw Malaysians, Indonesians, Singaporeans, Americans, Brazilians, Swedes and Germans all called Mzungu. Mzungu is the Swahili word that describes rich and White people from African people’s perspectives. More specifically, not only Caucasians but also people from developed countries with light skin of color are Mzungu. It seems that many Swahili-speaking countries use the term Mzungu, as some websites and blogs show on the internet (Hoff n.d.; Duara 2008). Both Hoff and Duara write that Mzungu is used in central and Southern Africa. When I visited Rwanda this summer Rwandan also called us Wazungu, the plural way to call Mzungu.

Interesting are those African people who are eager to have networks or connections with Mzungu people. For instance, while I and the other internship students were in a community in Kenya and belonged to a Community Based Organization, some Kenyans suddenly joined the organization and many HIV-positive people started to attend our meetings as well. However according to local members in Kenya, they began to be absent from meetings after all of the Wazungu left. However, some of them have tried to maintain their connections with Wazungu. Most importantly, they strongly connect idea of economic and social status mobility with being Mzungu. If they could have been married with a Mzungu woman or man, they would not have to be in trouble of impoverished in Africa anymore. They would be able to get out of their homeland and have a better life.

Considering the case of South Africa, the tendency that they would like to have lighter skin color must be much higher than the other countries since they were harshly segregated by skin color during the period of apartheid. Even though they might have skin troubles from using skin lighteners, upward mobility would be more important for them since it would determine their entire life and success. Therefore, they care more about their skin tone rather than their health. However the status in South Africa must be changed since the abolition of apartheid. Nowadays there are poor Whites going begging in South Africa, and it also might be a factor that changes preference of white or light skin. I suppose the tension between Mzungu and Black Africans, which connects social upward mobility with light skin color, would not change because Black Africans regard Mzungu as coming from totally different background and statuses. However, it might create new black movement as their economic status changes with economic growth.

References

Duara, D. (July, 19th 2008). The Mzungu term : get it right! Retrieved on November, 22nd 2013 from http://pernille.typepad.com/louderthanswahili/2008/07/the-mzungu-te-1.html

Hoff, W. (n.d.). Mzungu Design. Retrieved on November 22nd 2013 from http://www.mzungudesign.com/welcome/

Thomas, M. L. (2009). Skin lighteners in South Africa: transnational entanglement and technologies of the self. In Glenn, N. E. (Ed.), Shades of difference: why skin color matters. Stanford, California: Stanford University Press.

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Skin Colour and the Beauty Queen

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Anonymous student post

Nowadays there are various types of beauty pageants being held in different regions in the world. Each region chooses the person who they think is the “prettiest” to represent their areas. Different countries has their own judgment on “beauty” and in most countries, people with lighter skin tone get picked as the beauty queen. In the past beauty contests held in different places of the world, there have been various controversial issues raised regardless to the skin colour problems.

Torika Watters, who is of mixed European and Fijian heritage was the winner of 2012 Miss Fiji, but she has been stripped of her Miss Fiji title by the organizers after she won the contest. The organizers told her that she could not win the contest because she is too young, but the actual fact was that because she does not look Fijian enough. She has white skin and blonde hair, which is not the features of a Fijian, therefore her Miss Fiji title was taken off and runner-up went on to the Miss World 2012 pageant.

Also, Nina Davuluri, the winner of Miss America 2014, is an Indian American, and she is the first Indian American who won the Miss America pageant. She has brown skin and dark hair, and not the American features everyone else thinks of. On the day she won the contest, there were many issues talking about whether she is suitable to be Miss America or not.

“If you’re #Miss America you should have to be American,”

“WHEN WILL A WHITE WOMAN WIN #MISSAMERICA? Ever??!!”

These were just few comments attacking Nina Davuluri on the Internet and the public were not satisfy with the fact that an Indian-American won the Miss America title.

These are just two of the examples on skin tone and beauty contest. For me, I do not think that skin tine should be a factor when judging whether a person call as a beauty queen or not. Skin tone should not be a matter as different people see beauty differently. Some people may think that having light-skinned is better but there are also people who think that dark-skinned is beautiful as well. We should not limit the standards of being a beauty queen just by judging people’s skin colour. Everyone should have the same rights and chance on titling as the beauty queen in all beauty contests and should not kick them out of the contest just because their skin colour or other physical appearance is different from others.

References

Shears, R. (2012, May 13). White Miss Fiji winner who was caught up in race row stripped of her title because she is too young: http://www.dailymail.co.uk/news/article-2143735/torika-watters-white-miss-fiji-winner-stripped-title-shes-young.html

The Guardian. (2013, Sept 17). Miss America Nina Davuluri brushes off racist criticism after victory. Retrieved from http://www.theguardian.com/world/2013/sep/16/miss-america-winner-racist-criticism

CNN. (2013, Sept 17). Miss America crowns 1st winner of Indian descent. Retrieved from http://edition.cnn.com/2013/09/16/showbiz/miss-america-racist-reactions/

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The Miss Bronze Contest and Double Consciousness

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by Han Si Hun (Jake)

In the book Shades of difference, Maxine Leeds Craig shows the complexity of colorism in the Miss Bronze contests in the United States, and the importance of color within the black community. The Miss Bronze contest can be considered a part of the African American tradition of developing institutions to facilitate black class movement. Contrasting to many earlier contests, the organizers wanted to break old relations between skin color and class position in black communities. Though the contest attracted many light-skinned black women, and these women often won the Miss Bronze title, the organizers purposely recruited contestants with darker skin. Their intention was to make the African American working class eligible to complete the performance of middle-class and femininity

Beauty queens often represent a nation, a region, or a race. Miss Bronze was selected to be a symbol for two audiences: one white and the other black. For whites, Miss Bronze’s attractive face and body could disprove long suffering representations of black women. Miss Bronze was able to prove segregationists wrong. Within black communities, Miss Bronze encouraged new ways of seeing beauty when the winners were of a darker type and fortified African American colorist hierarchies when their skin were light.

We can link this situation with double consciousness. It is a term that describes a person’s identity as having multiple sides. W.E.B. Du Bois, a famous American sociologist, first coined this term. Examples of double consciousness occur in public society through racism. Many people are stereotyped because of racism. The example of double consciousness can be found in our contemporary life as well. As there are still many inequalities based upon race that makes it difficult for black Americans to settle their identities as blacks and as Americans. Mass media shows us images of black men as athletes, rappers or criminals, and as a result white America identifies black men as such and young black males see these limited paths as their only options for advancement. This can contribute to social problem what black experience. For example, the African American have greater difficulty getting a job compared to whites (DeSilver, 2013). This is just one image of how the media, which is largely dominated by white executives, continues to assume the role of shaping the perceptions that blacks have of them (Pierre, 1999).

In conclusion, I think blacks still face discrimination and stereotypes in our contemporary society. Some white people still feel superior and they are sometimes mistreating others because of their color and ethnicity. I think whites need to acknowledge the struggles of  black Americans and recognize them fully as human and give them  respect. Furthermore, they should also fully unite with them in all development activities and plans of their country.

References

DeSilver, D. (2013, August 21). Black unemployment rate is consistently twice that of whites. Pew Research Center: http://www.pewresearch.org/fact-tank/2013/08/21/through-good-times-and-bad-black-unemployment-is-consistently-double-that-of-whites/

Pierre, C. L. (1999, June 4). Mass Media in the White Man’s World. Retrieved 11 11, 2013, from EDGE: http://www.stanford.edu/class/e297c/poverty_prejudice/mediarace/mass.htm

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Skin Color and Beauty: Historical Bias and Social Change

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by Cindy Seo

For a long time there have been dolls with white skin but there were no dolls with black skin. The princesses in a fairy tale or Disney animation always have had white skin color or blue eyes. How did white skin and blue eyes come to be the factors that decide the beauty of human beings? Everyone knows that the beauty standard changes by the transition of cultural value, but how come it became so hard to jump over the wall of beauty standard for white people?

Every standard is determined by that era’s powerful nation or advanced country. The standard of beauty is not an exception, so I have to explain how the white people became to gain supremacy. Considering that Africa or Asia were all cradles of civilization in the past, we can imagine that they had rich soil, abundant resources, and calm weather unlike today. In contrast, the European countries were disadvantaged in these things, so they felt the ‘necessity’ to pioneer and find new country. This ‘necessity’ became the driving force so helped them to accumulate experience and capital, leading the Europe to the Industrial Revolution.

The Industrial Revolution triggered the developed use of steel, and this eventually increased the productivity of food. This caused dense population and system maintenance, and led to superiority of power. The white people who became superior by this set of process became to assert the racial ideology which justifies their superiority and domination. This wrong ideology which made through long term colonized era is now still dominating the black people, even though they are virtually liberated.

The culture hegemony which uses media as its method is now even fixing the beauty standard of whole world. Since the characteristics of white people which emerge in movies or advertisements are directly connected to the beauty standard of white people, the non-white people who consistently keep in touch with mass media come to internalize that as their beauty standard. Then the non-white people who lost their own standard of beauty should always feel sense of inferiority and take discrimination for granted?

In the book World hunger explained to my son, Jean Ziegler says that hope exists in public awareness that slowly changes. Therefore, the long-term fixed beauty standard is hard to change but is not an unchangeable thing. As the ‘Black is beautiful’ movement once spread in the United States and endeavored to remove the wrong ideology of thinking the black people’s feature as essentially ugly, people who are living in current days should also self-examine from cramming themselves into biased beauty standard which is made by white people.

In order to change deeply fixed and rooted standard, influential stimulation is needed. The Miss Bronze competition was one of the endeavors and stimulations to change people’s perception on widespread beauty concept. In this case, the Civil Rights Movement was the driving force of the stimulation. As the black people’s right became an issue due to the Civil Rights Movement, people increased their thought to the discrimination that black people receive, and eventually became to challenge on beauty consciousness which has been the most discriminated part. Through this endeavor, people’s beauty consciousness on black people, which seemed immutable, wriggled, and positive outcomes began to appear.

As an example of these positive results and transitions, there are Barbie dolls and Disney animation. The Barbie doll has been controversial due to the problem of racial discrimination. The first black Barbie was made in 1967, but this was criticized since it excluded the black people’s indigenous characteristics. The early black Barbie was just colored in black, maintaining the features of white people. Until 1980s, the Barbie doll company adhered to its method of production regardless of the criticism of being called as white supremacy. However starting from 2009, the company finally began to produce black Barbie which realistically describes black people’s features. In addition, in the Disney animation ‘The Princess and the Frog (2009)’, people could see the first black princess coming on. Also in 2008, the United States chose a black man as their president. These series of events show how the world became more generous toward black people. This, in a manner of speaking, shows the miracle of hope that has been built through gradual change in public awareness.

What has decided the superiority and inferiority of civilization in the first place was geography. White people could be the white people of today since there was ‘necessity’ which came from poor geographic condition. If they did not have to worry about climate and foods, did they have to go out into the world enduring danger? It is hard to say so. Maybe non-white peoples’ features would have been the beauty standard if they had been able to grab hegemony. Therefore, there is no superiority and inferiority from the first time. It was just the results of historical coincidence and inevitability.

In the context of beauty concept as well, it is not important to think which color is superior and inferior. It is useless and meaningless since these things do not exist from the first time. The beauty standard should be rather established above the acceptance of the phenotypical differences among people. What makes this possible is an endless endeavor of awakening unbiased consciousness on race and beauty.

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Colonialism and Modern Day Expats in Southeast Asia

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by Adelle Tamblyn

I was five when my father got expatriated to a coal mine in the middle of the jungle in East Kalimantan, Indonesia. Moving from a cosmopolitan environment (Sydney, Australia) with a population of a few million, to a tight-knit community of Westerners (predominantly) in a population of approximately 150 people in an expatriate setting was a complete contrast of lifestyle. In Sydney, we were an average, middle-class family. In East Kalimantan, however, we lived a life of luxury. We were a fairly isolated community, but in no way deprived: our town had its own elementary school, commissary, mess hall, and a restaurant that everybody called “the cafe”, as well as complete, free access to a pool, a golf course, squash and tennis courts, and a man-made beach with sailing boats. The town we lived in was specifically built for expatriate employees of the coal mine, about 40 minutes away from other towns, some of which were starkly different to our own. The isolation of our town, as well as a community of seemingly affluent expatriates brought about a new type of employment opportunity to the local community: as maids, cooks and gardeners. Through this setting of Western owner and Indonesian server, it set a tone of race relations that, in the minds of some, placed the expatriate higher on the racial hierarchy than the Indonesian community.

In his book Imagined Communities, Benedict Anderson refers to colonial racism in a chapter entitled “Patriotism and Racism” (p. 150). Anderson states that in colonised communities, colonisers felt a sense of “inherited superiority”: in an imagined community away from home, the Englishmen were to the “natives” what English lords were to Englishmen, thus heightening “antique conceptions of power and privilege” (p. 150). In this way, I believe that modern-day expatriate communities and colonised communities can be paralleled: in line with Anderson’s description of heightened senses of superiority among colonisers, the same can be said of expatriates in a tightly-knit community, in which the expatriate—in a dichotomy of wealthy and white, and a worker for white people and local—may begin to imagine him or herself as superior to the local community. Such a mindset worked to distance the Western expatriate community away from the Indonesian community, creating an imagined sense of “we” and “them”, creating, as Anderson describes, a “solidarity among whites” (p. 152).

As with the misconduct, adultery and even violence that ensued in colonial empires, the similarly isolated environment in the expatriate community allowed for deviance and foul-play amongst some expatriates: behaviour that would surely not be accepted back home. Not only did this colonial community effect have an impact on adults: taking sociological cues from their parents, some children became accustomed to the idea that they, too, were superior to the local community. One example of adolescent deviance involved the baiting and killing (involving stoning and running over) of wild dogs. Another incident involved one adolescent who acquired a BB gun and fired at Indonesian civilians.

Making local workers in a modern-day expatriate community setting only helped to create two separate, imagined communities that is reminiscent of colonist communities of the late 19th and early 20th centuries. A tightly-knit expatriate peoples, set next to a work-hungry local community in Indonesia gave birth to class differences divided among race. As Anderson aptly states, racism forms within national boundaries, and helps to justify “domestic repression and domination” (p. 150).

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Opportunist Beauty in Japan

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Miss Universe Japan 2007 wins Miss Universe 20...

Miss Universe Japan 2007 wins Miss Universe 2007 crown. (Photo credit: Wikipedia)

by Mitsumi Yamamoto

Every year a number of Japanese students in my university decide to participate in a study abroad program (mainly to the US, Canada, and Australia). They usually start to prepare for the coming life in foreign countries by packing stuff or setting up their goals during spring semester in Japan. It was such a time when I often saw the female students dying their hair black again, although they used to have their hair dyed bright colors such as blonde and brown. I asked some of my friends how come they would do so and they answered, “Obviously that is because black hair represents Asian beauty.” Meanwhile within Japan, there is a huge boom about biracial people referred to as “hafu”, especially referring to people of half-Caucasian and half-Japanese (one parent being Japanese and one parent being of Caucasian heritage) (Okamura, 2009). Recently you can see hafu models and celebrities a lot on TV and in magazines, and many Japanese women try to achieve a western-looking face due to their adoration for hafu’s appearance.

Those two standards of beauty that Japanese women have, “Asian beauty” and “Western beauty,” seem to be the opposites of each other. However both standards exist simultaneously as the dominant viewpoints when thinking about what is beauty for Japanese women. Why?

This phenomenon can be explained with a case of African American women competing in the Miss Bronze or black beauty contests during the 1960s and 1970s, when the Civil Rights Movement flourished against discrimination towards black people. Maxine Leeds Craig, a professor of Women’s Studies at the University of California-Davis, pointed out that  at that time black women in the Miss Bronze pageant would realize views of themselves depending on how whites saw blacks, but at the same time this helped them to see the structure of racism (Glenn, 2009). Therefore in order to accept and reject this hierarchy, contestants who had dark skin tone were crowned as winners of Miss Bronze since the 1960s, rather than those with light skin tone, who were considered as the closest color to whiteness. The black beauty came to be used as a demonstration of the value of black people.

Related to this case, what about the pageant of Miss Universe Japan? In spite of the domestic hafu boom, almost all participants of this contest attempt to show their beauty as Asian with typical images of Asian women (e.g., long black hair, slit eyes) (Miss Universe Japan). The same thing can be said of women who stay in foreign countries outside of Japan. Even if the women used to prefer western-looking (e.g., bright colored hair and round eyes) inside of Japan, they somehow start to focus on “Asian beauty,” showing their Asian features to foreigners.

Hence this coexistence of the seemingly opposite standards of beauty and switch between them depending on the situation look similar to the case of African American women. It seems that Japanese women, as representatives of Asian women, would think of themselves as inferior to whites in racial hierarchy and this consciousness would help accepting and rejecting this hierarchy. Therefore Japanese women who have chances to live in an environment filled with Westerners try to behave as one a representative of Asian beauty, although once they are in Japan, they still tend to have the feeling of inferiority toward white people with an ideal to Western-beauty.

References

Okamura, H. (2009). ハーフブームと『ハーフ顔』? [hafu boom and hafu face?]. Retrieved from http://www.kreuzungsstelle.com/column5_10.html

Miss Universe Japan. Miss Universe Japan Official site. Retrieved from http://www.missuniversejapan.com/

Glenn, E. N. (Ed.). (2009). Shades of Difference: why skin color matters. Stanford: Stanford University Press.

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American Mythology and Racism

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One in a series of posters attacking Radical R...

One in a series of posters attacking Radical Republicans on the issue of black suffrage, issued during the Pennsylvania gubernatorial election of 1866. (Photo credit: Wikipedia)

by Deanne Walters

Nations are imagined communities, with in an imagined community there are often myths that do not always match up with the reality of what that imagined community is like. The example that will be explored for this blog post is America and race. The myth that America presents is that it is multiethnic society where all races are equal. Yet this is far from true. The history of racism is clear throughout American history and this continues to modern day. Racism has created negative stereotypes of people of color and especially African American people. What do the creations about the imagined community of America show about how America sees itself?

Language, especially slang, can show how Americans think of the races. A kind of covert racism is associating the colors white and black with good and evil. For example, seeing something as black and white is seeing something as all bad or all good. Covert racism can extend to the description of people. Fair when used as complement again reinforces the connection between light skin and beauty. Language can also be used in an obvious form of racism using words like the negro or slant-eyes. This reduces people to a physical characteristic taking away their humanity. They have been used as slurs against enemies, as seen during World War II and the Vietnam War for the slurs against Asians. These words are also used against Americans who have Asia or African ancestry. In that way while America would like to be seen as multiethnic and equal nation, however when we look at its language and slang we can see it still clearly has racism.

What could be a better example of what America stands for than Miss America? For 2014, there was the first Indian-American crowned. There was also a huge backlash on social media saying that she was not “American” enough and instead holding up Miss Kansas (who has blond hair and white skin) as what a true American should be. While this is only one example, this idea runs much deeper in media. When looking at media that is about a group within America, the majority of actors are white. Only 4 percent of Oscars have gone to African Americans and only 14 percent of characters in television and film are African American. If America was a multiethnic and equal community, why is the nation’s diversity not repressed in film? There is still racial bias in American media and that bias extends over all of American society.

The final area is the idea of white as a default person. When talking about other races in America it often said African Americans or Asian Americans, but that contributes to the idea that then when you say American they are white. By thinking that white is the starting point it means that they are the people who get represented most in television and film. This is another bias that shows the racism in American society.

Apart from all these examples the negative stereotypes of people of color are common in the American society and they still affect people of color. The myth that America tries to promote of being multiethnic society and an equal society it is just that, a myth. America does have people from many ethnicities and races, however they are not equal. Racism is still major problem that needs to be addressed.

References:

Goodykoontz, B. (2012, February 24). Despite oscar notice, black actors still hit limits in film. Retrieved from http://usatoday30.usatoday.com/life/movies/movieawards/oscars/story/2012-02-24/race-in-hollywood/53238028/1 

Hafiz, Y. (2013, September 16). Nina davuluri’s miss america 2014 win prompts twitter backlash against indians, muslims. Retrieved from http://www.huffingtonpost.com/2013/09/16/nina-davuluri-miss-america-religion_n_3934428.html 

Moore, R. B. (2006). Racism in the english language. In O’Brien, J. A. (Ed.), The production of reality: Essays and readings on social interaction (pp. 119–126). London, UK: Saga Publications, Ltd.

Richardson, K. (2013, April 25). How can white americans be free?. Retrieved from http://www.salon.com/2013/04/25/how_can_white_americans_be_free/ 

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Media and Image: The Influence of Biased Images of Whites and Blacks on TV

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by Yukako Ikezoe

Whenever we watch TV, don’t you feel any biased images or pictures are always produced to the audience? Personally, I do. Think about the images you have in your mind when you think of some American dramas or movies. What kind of roles you guys think black people represent mostly? What about roles of white people?

When we think of roles of black people in movies or TV dramas, it is easy for us to picture roles of black people which tend to give audience negative images or not really good images as white characters have. The “Magical Negro,” for instance, is one of the most remarkable characters mostly played by African American men. Those characters are always helping white characters to let them have better lives without considering about their own lives but for white characters. There is also the tendency that black people are regarded as the very actors for playing criminals as we often see them breaking laws such as drug dealers in movies and TV dramas. On the other hand, characters with good images such as a hero, popular students at schools tend to be played by white actors.

When talking about roles of white women, the show “Gossip Girls”, one of the great hits among American teen shows and continuously won many Teen Choice Awards from 2008 to 2010, is also a clear example. All the main characters are white, and white women in the drama are always having fun with guys, fashion, and make-up (some-girls.com, 2011). White girls on screen always make us feel jealous or desire to look like them as we see many articles or tutorials about how to look like them taken up by magazines and blogs on website. Women, especially teen girls, are really sensitive to that kind of information simply because whites seem like they most likely play gorgeous characters on TV and are regarded as role models or as good looking women. The image of white females on TV as roll models of being beautiful women, are repeatedly produced by TV to the audience so much that it is widely prevalent among other races including African American women.

Watching TV does play an important role for African American people, as the data complied by EURweb in 2010 shows that the average of African Americans watching TV was 7 hours and 12 minutes, more than the US average of 5 hours. It also shows Blacks are spending time on TV much longer than other races and its tendency is seen remarkably from the age of 5 up to teen. Based on the fact, TV is obviously one of the most important parts of their daily lives (Burton, 2011).

Hence, as Verna M. Keith says in her chapter “A Colorstruck World” of the book Shades of difference: why skin color matters, whites do not really see shades of difference in black skin, but blacks make a lot of distinctions. The strong desire to have lighter skin for Black women is also to come from the influence from Media. Whites distinguish only between Black and White because they do not have to care about their skin tones. It is easier for them to have similar looks as white women characters in dramas comparing to Black women or other races like Asians. In fact, it is hard for me to have a look like Whites who have completely different looks including different phenotypic characteristics. We do not really have to try to look like them, yet many women think they have to do so to look like whites, beautiful women. The majority of women do still desire to have lighter skins like Whites, which is because of the images and beauty standards of “Whites are beautiful” constantly produced and taught by media on which we casually spend time in our daily lives.

References

Burton, N. (2011). Nielesen study: Blacks watch more tv than any other groups. Retrieved from http://www.theroot.com/articles/culture/2011/04/nielsen_study_african_americans_watch_more_television_than_any_other_group.html

some-girls.com.(2011). Success of gossip girl. Retrieved from http://www.some-girls.com/success-gossip-girl-success.html

Glenn, Evelyn Nakano (Ed.). (2009). Shades of difference: why skin color matters. Stanford: Stanford University Press.

Structured Values, Inescapable Privileges

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by Oscar Manzano

Despite social demand for equality and a society free from racism, prejudice and discrimination, it should come as no surprise that such things remain prevalent. Recently the topic of preference for lighter skin has been bothering me, irritating me, like a metallic screech in my brain that echoes within my skull. Why? Because I, like many others, cannot fathom how such overt discrimination over light skin and the privileges associated with it can still persist. Yet, even in a hypothetical world where preference for lighter skin is crumbled and demolished from our minds and society, the outcome, a society where we are judged not by the color of our skin but by the content of our character, as Martin Luther King Jr might have wanted, would not seem very different from the world of color. I think at this point my professor would advise me to give an example and go into detail in order to prove my position (and get a good grade).

Let us take an example of skin color and privilege, such as what is considered beautiful in society. In terms of physical beauty for women, many believe that those with lighter skin or with some type of European-associated characteristics, such as blue eyes, are considered to be attractive and beautiful. Women who have acquired these desired attributes can then trade them to find a romantic partner who has other desirable social resources, such as income. Privilege for ‘beautiful’ women may also extend to higher chances of employment. The point I wish to highlight with this example is that as a society we give certain features or social resources certain value that we deem precious and hand out privileges to those individuals who have attained that of value.

When members of society demand the end of discrimination based on race or color and the end of privileges associated with color or race, they demand that society should instead look towards other criteria to judge and handout rewards, for example education or skill. What we are really doing now is simply rearranging the worth and values of attributes or characteristics. We are not changing the framework of how society works we are simply using a new measuring tool. It is the same problem but with a different mask. This fact is what tears me apart. Making the switch from judging based on color to one based on ‘higher’ more moral qualifications does not eliminate discrimination or inequality at all. If we put a higher value on being short and round and see it as more beautiful, don’t we now discriminate against tall and thin people? Or how about handing out employment based on the most qualified and hardworking people? Aren`t we now imposing our definitions of qualified and hardworking to other people, who may or may not hold the same views? I believe that my frustration for all this stems from the fact that we as a society see the problems but don’t want to change the structure. Is there a way to make things fair without discrimination in some other way?