Category Archives: Race and Ethnicity in the Modern World

“Gaijin” to Japanese: What Japanese Often Expect from Foreigners

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by Satona Kato

comediansTerry Kawashima argues that people have a consciousness about race, and this consciousness depends on their background. We can see this by comparing various ways of thinking about shojo manga characters by Western people and Japanese people.

In Japan, many people put the people who are not Asian (Japanese, Korean, Chinese, South East Asian) into one category called “gaijin”. Many Japanese people do not think about the country where the “gaijin” were born. Furthermore, they tend to stereotype that sort of people have specific skills. In Japan, some of the people who are unilaterally labeled as “gaijin” have experiences that they are wounded or feel alienated, especially the people who are multiracial or who were born and grown up in Japan.

As you know, in Japan, multiracial models on TV have been popular. Recently, multiracial comedians become popular as well. They do not act like fashion models. They make people laugh by talking the story about the incident happened around them only because they are multiracial. First, Japanese are surprised that they can speak fluent Japanese and cannot speak English or another foreign language. Japanese also laugh at the characteristics the multiracial comedians share with other Japanese.

They had had many troubles and unique experiences which happened just because they are “hafu.” If we listen to their stories, we can know how hafu people are treated by Japanese. For example, Anthony, he is one of the ‘hafu comedians’. He is American and Japanese. People laugh at the fact that his hometown is Tokyo and his father managed a Sushi shop. He has knowledge about sushi because his home is sushi shop, but when he goes to a sushi shop, the master of sushi shop offered him ‘California roll’ and he was surprised. He has had other interesting experiences. He is bad at English, and when he was an elementary school student, he decided to go to English conversation school. On his first day of English conversation school, when he entered the classroom, other students misinterpreted him as an English teacher and they said “Hello, how are you?” to him.

I want to tell you about one more ‘half comedian’, Ueno Yukio. He was laughed at because of his obvious Japanese name. He is Brazilian and Japanese. When he plays soccer, the opposing team judged Yukio was a good soccer player by his appearance and many defenseman surrounded him. The opportunities to watch TV programs in which many ‘half comedians’ gather and talk about the things often happen around them are increasing. According to them, following things often happen: 

  • are judged to be foreign people
  • are often stopped by the police 
  • are asked by Japanese to sing foreign songs 
  • are laughed at by Japanese when they sing Japanese songs
  • are often expected to have high athletic ability
  • have difficulty getting a part time job
  • are invited to BBQ parties or Halloween parties
  • are called ‘Bob’ or ‘Michel’ 
  • are treated as tourists everywhere

Of course their nationality is Japanese and most of their hometown is Japan. Why they are laughed? Why do Japanese people stereotype their abilities? When Japanese look at people who look like “gaijin’’, Japanese often expect some specific skills because they have some assumptions. They think that people who have white, black, or other foreign appearance have foreign names and can speak foreign languages, and cannot speak Japanese at all.

It is true that hafu people are not a majority in Japan and many Japanese have little familiarity with thinking about race. That’s why people have expectations about the skills hafu people have. If hafu do not have these skills, Japanese laugh at them and hafu are unilaterally discouraged. 

Behind the Trend of Huge Eyes in Japanese Anime

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by Yukako Ikezoe

There have been controversial debates going on about why characters in Japanese manga have huge eyes. Do such huge eyes in Manga mean that Japanese people are craving for them?

Having read Terry Kawashima’s piece, “Seeing Faces, Making Races: Challenging Visual tropes of Racial Differences”, I also started wondering why the eyes of characters in Japanese manga are big, even though I had never strongly questioned that before. Readers from Western countries might have wondered about the looks of characters in Manga because the characters’ features are similar to the features Caucasians have, including round eyes or blond hair.

Thinking about the real purpose of this kind of trend from the perspective of Japanese myself, I would say that is not because Japanese strongly desire to get big eyes like Caucasians, but rather because big eyes are one of the most important techniques to express characters’ minds and make it easier for readers to observe its minute movements, since only iconography and visual languages are used to let readers read what characters are thinking. Therefore readers can easily read characters’ thoughts by looking at their facial expressions with unique movements of their eyes.

There is a proverb “目は口ほどにものを言う” ,meaning that “the eyes are the window of the mind”, or “the eyes say more than the mouth” in English. This thinking also makes us consent to the trend of large eyes in Japanese Manga. Making up for sounds or animation which enable us to understand situations and feelings of characters more easily, various movements of eyes are also a center tool for writers as well as for readers. Using large eyes can be considered as one of the essential tools or techniques to add affluent expressions on characters.  Inspired by Disney cartoons, Osamu Tezuka known as a talented Japanese manga writer, also started using that technique in order to emphasize greater expressions of characters. His works then have been the basis for all manga today. In spite of the fact that the way of drawing characters was also influenced from the West, a reason is not always the strong desire of Japanese towards Caucasians, but rather Japanese manga writers adopt the Western styles into their drawings.

I am always amazed by that technique when reading manga since characters with various expressions on eyes give plenty of punches and enable me to empathize with the manga world in which only visual languages and pictures are used. Japanese writers uniquely use huge eyes as a technique to add greater emotions on characters, which is still putting many manga fans from all over the world into a trance today.

References

Tabatha Butler.(2013). How Walt Disney Influenced Anime. Retrieved from http://themovieblog.com/2013/how-walt-disney-influenced-anime/

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Mimicking the non-existent

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Anonymous student post

Body alterations are a strange thing. Just the words themselves—“body alterations”—make them seem so foreign to our lives, like they’re not something natural. Yet looking at people throughout my life has made me realize that body alteration has become the norm for many people, and desired by, perhaps, many more. If we were to look at how many people use make-up, have surgery, aim for a different body weight/composition, or even just get a piercing, we would see just how widespread this notion of changing our bodies is.

Yet, after reading Terry Kawashima’s (2002) article on racial indicators, I find body alterations strange in another sense. Kawashima discusses this idea of mimicry, in particular the mimicry of “white” traits by Japanese people, arguing throughout her paper that this is not the case for most of Japanese society. But it raised an interesting question about mimicry in relation to body alterations for me: When someone aims to alter their body, is it because they are trying to mimic something or someone else?

This can be a tricky question to navigate, as some will find it too broad a question while others will point out that there are as many reasons for changing one’s body as there are people. Despite this, I can’t help but feel that, at least from what I’ve seen and read, the answer just might be yes, but not in the way that the question is worded. The cautious reader will be skeptical, and thus, I suppose, explanations are in order.

Part of my answer is reinforced by some particular experiences of mine. Growing up with sisters can be difficult, especially when they are constantly attempting to put make-up on and dress fashionably, even when it makes you late for school. Anxiety, I learned, fueled my sister’s actions; she wanted to look “normal”, and thus she would groom herself constantly. For her, body modification was a way of becoming invisible. This resonates with my own experience growing up with raised bumps on my back. My mother, in all honesty, was more worried about them than I; she blamed them for the way I dressed and the activities I gave up when I was older, as well as for my shy and withdrawn personality. She went so far as to offer me a chance to have plastic surgery. Unable to explain to her (or myself) why my scars were not a problem to me, I consented.

After having plastic surgery on only two bumps, and after having grown up with more time to mull over that experience, I’ve realized that my mother believed I couldn’t think of myself as “normal” while I had something “subnormal”, especially when she saw the anxieties my sister held. Body modification, in this context, meant to her an attempt to elevate myself back to “the standard”.

Broadened to a larger scope, we can see in other’s experiences through things like blogs and academic literature that body modification extends across the board. It affects how people relate their body to race, gender, age, culture, health, and all these other touchy subjects that people seem afraid to address sometimes. And—again, from what I’ve seen and read—I think that all these changes that we make to our bodies has something to do with trying to obtain an ideal. In the end, it’s difficult to say that there’s some definitive “real” thing that people try to mimic, because most of the things I’ve listed are just social constructs. Race doesn’t biologically exist, health is relative, and age is reliant on different perceptions of time. In the end, perhaps all people are really trying to do is aim for something that’s not really obtainable because it does not exist in any measurable way. So in a way, we are trying to mimic something; it’s just not something that we can point to and say “there it is”.

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Curiosity, slow down!

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(Photo credit: doviende)

by Sheena Sasaki

Curiosity is one of the important phenomenon to how individual acts. I believe that sharing of culture is not taking place only to understand each other for world peace, but also with curiosity towards things which you are unfamiliar with. With curiosity, people are attracted to unknown cultures of the communities outside of theirs.

When I lived in the United States, I saw many non-Japanese having tattoos of kanji (Chinese/Japanese word character) as part of their fashion. One of my friends also had kanji tattoo as well. He told me that he had strong interest in Japanese cultures and traditions and would like to major in Japanese practices in the future. His curiosity was the base of his view of what he wanted to do in the future.

He also proudly said that he chose by himself the kanji he asked to have tattooed on his body. What he wanted as his tattoo was “ogre.” In kanji, it is written as “鬼 (oni)” My friend did not know the kanji for the word, but the tattooist told him that he knew. The reason my friend was interested in this kanji of oni was its definition and meaning behind the single word. The word does not simply mean “ogre” or “monster.” It also refers to ghosts and souls of dead people, something hidden and invisible, something of abnormal physical characteristic, and something which curses people. All of this definition combined created the monster of oni. Although I am not the person who deeply knows and practices my country’s culture, I felt proud to some extent. However, at the same time, I also felt some uneasiness when I took a glance at his tattoo. As I wrote, the kanji for oni is “鬼,” but what was tattooed on his arm was “豚,” which means “pig” or refers to some who is very fat.

This type of small misunderstanding is seen often. I have also seen people walking around in kimono with right side crossed bottom which is how dead bodies wear kimono. I remember my kimono teacher saying, “I am very happy that many people outside of Japan began to hold interest into kimono, but I feel sad at the same time when I see wrong practice of kimono wearing is widely known.”

It seems that some people fulfil their curiosity just by touching or experiencing only the atmosphere of the unknown culture. I believe the wrongly mimicked cultures make people uneasy or to some extent sad since to them, it may mean to them that foreigners do not really have interest and understanding to their culture. Mimicry may be a first step to knowing the new culture; however, stopping at the stage of mimicry strikes people as incongruous. This sense is similar to when your name is wrongly remembered. You know that the person did not purposely misremember the name, but you still feel some uneasiness. Curiosity helps people to hold interest into cultures they have never practiced. Meanwhile, small curiosities may lead to misunderstanding or wrong practices of certain cultures.

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Accepting a Cheap Imitation of “White Features” as Beauty in Japan

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Anime Drawing / Download & Color it yourself!

(Photo credit: Serena.)

by Yuta Kobayashi

Shoujo Manga has existed in Japan since the early 1900s. Consisting of sensitive artwork and a storyline aimed for young girls, these visual novels have been a part of the lives of many Japanese women since childhood. Although the original target audience of these Shoujo Manga was the young female population in Japan, the release of animations and live action dramas of these mangas in recent years have broadened the target audience towards a much larger population. For this reason, Shoujo Manga can be currently considered to be a widely accepted genre within the Japanese society.

Shoujo Manga is generally known for their sensitive artwork and their dramatic storyline. In most cases, the audience understands that the stories and characters involved are purely constructed from the imaginations of the authors and realize that these visual novels do not necessarily portray reality. However, at the same time, it can be considered true that these visual novels have the potential to influence the lives and the behaviors of the audience in reality.

In “Seeing Faces, Making Races: Challenging Visual Tropes of Racial Difference,” Terry Kawashima (2002) suggests how in Japan, the modern ideal image of beauty consists of a mix of both traditional Japanese and White values. She introduces the fact that some of the features of the modern Japanese concept of beauty, for instance, large eyes, small hook like noses, small mouths, and a round face, are represented on the characters illustrated in Shoujo Manga. In Japanese society, women tend to value beauty very highly. As suggested by Kawashima (2002), what is considered as ideal and beautiful within the Japanese society will be performed and “imitated.” In essence, young women who read these Shoujo Manga will unconsciously attempt to imitate the beautiful looking role models in the novels.

Kawashima (2002) introduces the idea that the modern concept of beauty in Japan can be considered a cheap imitation of Western beauty. To an extent, this can be considered true. In Japan, hair coloring and the usage of Bihaku, or skin lightening, products as a means to enhance looks, especially among women, are common. This artificial form of beauty, in essence, can be obtained through the consumption and usage of cosmetic products. In this manner, it can be assumed and accepted that the modern concept of Japanese beauty is heavily influenced by various aspects of Western beauty.

Kawashima (2002) suggests that Japanese beauty is “oppressed” by Western values. For some people, it may seem odd that Japanese people prefer beauty that is considered not their own. To deny one’s own sense of “traditional” beauty for something artificial or foreign may be interpreted negatively by others. However, I believe that it is not always bad for one to accept an oppressed concept of beauty, especially if the society is willing to accept the idea. The concept of beauty is forever changing. The spontaneous behavior of people in society to act in such way is natural. To add, in a society like Japan, to be beautiful means many things. This cheap imitation of beauty may be interpreted negatively by some people, but for many Japanese people living in the Japanese context, this cheap imitation of beauty is an essential part of life in society.

Some Questions:

Who decides what Japanese people should look like?

Should Japanese people be free to define for themselves what Japanese beauty is?

References

Kawashima, T. (2002). “Seeing Faces, Making Races: Challenging Visual Tropes of Racial Difference.” Meridians, Vol. 3 – 1 (pp. 161-190).

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Tanned skin: the new look?

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by Kyungyeon Chung

clarinsToday, open up any international beauty magazine – you will find models that are dominating the colorful pages are not all so pale boasting ‘porcelain’ complexion. Instead, beauty sites and entertainment pages have been filled with new trend – tanning. Just take a look at some gossipy newspaper articles based on curious speculation how Mitt Romney, who must have been so busy at the time, maintained the glowing tanned skin throughout his presidential campaign. Kate Middleton and her sister Pipa Middleton also captured the gossip followers with their bronzed skin complexion. Whether it happens on the stunning Greek beach, or while backpacking in Vietnam, or in a sunbed salon in New York, the result, tanned skin has become the new trendsetting skin complexion.

Among those who can afford and dream of tanned skin, the darker complexion comes with numerous labels: sun-kissed, glowing, bronze, naturally tanned… If you examine, all these words used to describe tan, entail a deep implication that tanned skin is healthy; that it is a product of healthy practice, perhaps swimming in the open ocean, hiking under the sun, or out playing by the beach. No long ago were these associated with toiling in farms under the sun, a mark of laboring, lower class. Yet in 21st century when most of people in industrialized countries, people are usually spending most of their days in their offices, then on cars or public transports, then in shops and their homes, all under the fluorescent lights and hardly under the natural sun rays. And that is exactly why “sun-kissed’ skin is glorified and sought after.

clarins2Popular legend holds that Coco Chanel first initiated this world-wide boom of tanned skin, which she got while vacationing in the Mediterranean in the 1920s. It was a look that signified health and vitality. From then on, tanned skin became associated affluence and luxury of, in short, having enough money to go on holidays and lay under the sun. This was also in such direct contrast with ‘others’ who were unfortunate and had neither time nor money to enjoy such holiday.

However, as mounting medical and scientific studies find the clear link between sun exposure and skin cancer, the trend did not end – instead, it simply turned from ‘natural’ to fake. Today at cosmetics shops, one can find an array of products that promise you evenly tanned skin and beautiful glow. So many different types of products are used to serve different purposed, from tanning lotion to bronzer powder, and fake sprays to imitate tans. You can walk into aesthetic shops and salons in your natural skin color then walk out a few shades darker in a matter of few hours and days of efforts.

The important thing about the logic behind the popularity of tanning, is that, it has fundamentally the same idea as skin brightening. It is the idea that skin complexion is a mark of certain class or socio-economic status, and that can be bought and fixed with money. The idea that beauty queue exists based on skin complexion, and consuming certain products will make you move up along the ladder. So at the end, who ‘wins’ at this game? Think about it – the same company that produces tanning creams and bronzers have different lines for skin brightening and whitening. Whether light skin or tanned skin is the trend of the year, they will never have a problem marketing either product.

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Bigakuseizukan – Who Are the Beautiful Students?

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by Lilia Yamakawa

A friend asked me to go with her to a party sponsored by a website called Bigakuseizukan, Picture Book of Beautiful Students. Both the photographers and the “beautiful” students they photograph are students from Japanese universities. Since have been talking about people’s concepts of “beauty” in our Race & Ethnicity class, I thought this would be a good opportunity to do fieldwork and see what this group considers attractive, what the trends are, why students agree to be posted on the website, and why this website is popular.

In class, we discussed what beauty is and found that a majority considers one type of appearance as beauty. Like the contestants in the Miss Korea contest that we saw in class, I expected most of the students at the party to be similar: skinny chins, double eyelids, small noses. I thought there would be many people with the Japanese kawaii style, with the same brown hair, same length bangs, and wearing the fluffy white and pink cutie skirts.

It turned out not to be what I expected! Most of the people there had different styles: many different hair colors and styles, different facial characteristics, many different body types, with totally different styles of clothes. Kawaii wasn’t especially big. I was both disappointed and relieved by what I actually saw. I was in a way disappointed that I couldn’t see an expected trend with my own eyes, and also relieved to find that there were many kinds of beautiful students there.

I think this has something to do with the popularity of the Picture Book of Beautiful Students website. The models are students who might actually go to your school, and they all look different. When you look at their snapshots, you might feel that they are close to you and possible to reach. This sense of closeness would be hard to have if you are looking at a model of a magazine or on TV. Bigakuseizukan’s uniqueness is that it doesn’t show only one type of beauty considered as perfect. It really shows lots of different types of students.

Another question I had in mind was why do people say yes to being photographed and having pictures posted of them online? And why do they attend such a gathering? I had a chance to ask around yesterday. I got a lot of answers, but basically they fall into three categories. In the first category, there were many students who were running for beauty contests, such as Miss Ritsumeikan, Mr. Japan and Miss Universe. These types of people answered they did it to get their name out and remembered through the Bigakuseizukan. The second group said they tried it for their personal record and their future career. It will look good when applying for a job, which might have a lot to do with your appearance, such as newscasters and announcers. The third group was more vague, and they said there was no reason not to try it or that they just enjoyed modeling for fun. One girl said, “Well, everybody posts their selfies on Twitter and other sites like that, so why not post a better picture of yourself taken by a photographer with a real camera?”

One more thing I expected to find was that everyone would be outgoing. Instead, there seemed to be all sorts of types of personalities at the gathering, and some people seemed very quiet and reserved. I think you could probably say that they all had some sense of confidence in the way they look, though.

This fieldwork only lasted three hours, but if you were interested in finding out why people in a certain group are judged to be attractive, I think studying a group such as the Bigakuseizukan would be a good method. It would be necessary to find more things that the models have in common and to question both the beauties and the photographers in more detail.

Color complex and constant degradation

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Sign for "colored" waiting room at a...

Sign for “colored” waiting room at a Greyhound bus terminal in Rome, Georgia, 1943. (Photo credit: Wikipedia)

by Miho Tanaka

In our class on racism and colorism, we have been talking about how light skin is considered as one of the crucial elements of beauty in and how the idea is fostered all over the world. Not only people with dark skin but also all people, especially women, try to lighten or whiten their skin color without any specific necessaries and reasons to be light. Overall the main issue is how the idea of colorism is getting fostered then racism has taken its place on this capitalism world. As everything can be bought by money, wealth is literally measured by how much economic power people have. “Power of consumption” (Rondilla 2009, p.78) is then directly connected to “economies of color” (Harris 2009, p.1).

Under this condition, people with dark skin would try to be lighter by consuming skin lighteners if they had money to consume these. Therefore impoverished people would stay in a lower status since they wouldn’t be able to buy skin lighteners, and it is the problem that people with dark skin are often needed to stay in poor communities where many problems such as crimes, drugs or robberies exist. According to Rondilla (ibid), “controlling images are designed to make racism, sexism, poverty and other forms of social injustice appear to be natural, normal, and inevitable parts of life” (p.65). Regarding African American communities in Detroit, I’ve heard from my friend the images are so natural that even inhabitants of the community cannot get rid of them. “People are so caught with personal aesthetic and social positions, than actually embracing their own features, cultures and talents” (Brandosoul 2013), and I would call it a “constant degradation of certain racial people.” As Atlanta blackstar (2013) shows, unfortunately it might be true that young African Americans are often targeted as people who resort to violence but the system in which they are stuck should be transformed.

As Angela Harris explains in the introduction to the book Shades of Difference, “[o]ne of the challenges for scholars and activists concerned with colorism is thus to disrupt―and if possible prevent―’Latin Americanization,’ in which color hierarchy is pervasive yet its relationship to racism denied” (Harris, 2009, p.5). Racism exists and the first step we could take is not to deny it and not to be ignorant.

References

Atlanta blackstar. (2013). 5 reasons young black men resort to violence. Retrieved on November 29, 2013, from http://atlantablackstar.com/2013/11/26/5-reasons-young-black-men-resort-violence/2/

Brandosoul. (2013). Colorism: the jaded mystery of race and skin color. Retrieved on December 9th 2013 from http://misedublack.wordpress.com/2013/12/11/colorism-the-jaded-mystery-of-race-and-skin-color/

Harris, A. P. (2009). Economies of color. In Glennn, N, E. (Ed.) (2009). Shades of difference: why skin color matters. Stanford University Press.

Rondilla, J. L. (2009). Filipinos and the color complex : ideal Asian beauty. In Glennn, N, E. (Ed.) (2009). Shades of difference : why skin color matters. Stanford University Press.

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K-Pop Beauty Factory

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Korean wave, hallyu in Singapore

Korean wave, hallyu in Singapore (Photo credit: KOREA.NET – Official page of the Republic of Korea)

by Adelle Tamblyn

Coming in at US$180 million in 2011, Kpop (Korean pop) has become South Korea’s largest export. After watching a handful of Kpop music videos, it’s not hard to see why it’s become known as Hallyu, or the “Korean Wave“: every music video I watched had addictive beats and perfectly synchronised choreography, and it’s hard not to be mesmerised by a group of twenty year-olds with six-packs and make-up a la B2ST, or the perfect faces of SNSD, all with button noses, delicate, pointed chins, and big, sparkly eyes. Kpop’s main target market are teenagers: teenagers from France to Fiji, Australia to Austria have succumbed to the Korean Wave. Due to the clever utilisation of the internet to market Kpop, entertainment companies SM Entertainment, YG Entertainment and JYP (known as the “big three”) have helped create an entirely new generation of teens who sing lyrics they don’t understand. But Kpop has created a new trend: cosmetic surgery.

This year’s contestants for the Miss Korea contest look starkly different to the contestants just 30 years prior. 30 years ago Miss Koreans had a very different face: slumberous, slanted eyes, a round face and a wide nose. In exchange for these features, the Miss Korean contestants today have large, double-lidded eyes, a pointed chin and tiny, pointed noses. The same look can been seen, replicated again and again in the Kpop industry. Children as young as nine or ten get recruited by entertainment companies, in which they are signed into 10-15 year contracts: it is no big secret that along with this, new recruits are contractually obliged to have plastic surgery to “improve” their image and become more sellable. In other words, these children are moulded and manufactured, ready-made and sold globally for company profit. In an interview with Kpop group D-Unit, Charlet of Vice asks what the ideal Korean beauty is: one girl answers that ideally, Korean beauty would be that of Westerners, because of its “distinctiveness”. “Big round eyes, straight nose and round face”, the D-Unit member says. Has this become the template for beauty in South Korea? The “Western” face?

The advancement of cosmetic surgery technology and techniques means that this Western look is readily accessible, and attainable. In a nation increasingly becoming obsessed with notions of Western beauty, boosted by the Kpop industry, one in five South Koreans have turned to plastic surgery, as opposed to one in twenty people in America. Parents in South Korea are helping to encourage the importance of beauty in their society: as a middle school or high school graduation present, instead of luxury goods, it is now quite common for parents to foot the bill for their children’s plastic surgery (typically, double eyelid surgery). Supposedly, this is meant to increase their child’s chances of getting into a prestigious high school or university. It is not only teens who are affected by the cosmetic surgery: some employers make recruiting selections based on physical attractiveness. If Western phenotypes are the ideal Korean beauty, then those who have undergone cosmetic surgery would be the people getting the jobs: such hiring techniques resembles the employment patterns of companies, who give preferential treatment of White people over other types of people.

Kpop is much more than South Korea’s largest export: besides influencing plastic surgery tourism, endorsement deals with a variety of Korean products have helped stimulate the country’s economy, and the deification of Kpop stars has also boosted agriculture. Worshipping teens will make donations of rice at music concerts in order to feed their idols. With so much socio-economic profit, it doesn’t look like the Kpop and plastic surgery will come to an end soon.

Kpop has become the “face” of South Korea, whilst their real faces are hidden behind more than a nip-and-tuck. If South Koreans keep turning to plastic surgery as the answer to their problems, constantly Westernising themselves, they are only telling themselves that White phenotypes are the only type of beauty.

Furthermore, they are ethnically cleansing themselves psychologically and physically through plastic surgery.

References

Lee, H. (2013, October 10). Plastic surgery lifts South Korean tourism. Retrieved from http://www.businessweek.com/articles/2013-10-10/plastic-surgery-lifts-south-korean-tourism

Stone, Z. (2013, May 24). The K-Pop plastic surgery obsession. Retrieved from http://www.theatlantic.com/health/archive/2013/05/the-k-pop-plastic-surgery-obsession/276215/

Vice (2012, October 23). Seoul Fashion Week – K-Pop to double eyelid surgery [Video file]. Retrieved from http://www.youtube.com/watch?v=0wWKjxxM6q8

Willett, M. (2013, June 6). Korea Is obsessed with plastic surgery. Retrieved from http://www.businessinsider.com/korea-is-obsessed-with-plastic-surgery-2013-5

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Skin Color and Beauty in Japan

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by Miyu Fujino

Compared to other countries, there is less racial diversity in Japan. Non-Japanese people who live in Japan for a long time will notice that there are many implicit customs which follow an old Japanese tradition. One of the traditions is to try to be same as people around us and not out stand too much from them. Many Japanese people believe that if they follow the custom, they can live peacefully in the society. This is an element of Japanese culture, and there are many sayings which are related to this idea.

  • 和して同ぜず (washite dou zezu)　－coordinate with other people but not do immorality thing or loose independence.
  • 出る杭は打たれる (deru kui ha utareru)　－if you stand out too much, people will accuse you.
  • 付和雷同 (fuwaraidou) －do same thing as others

Therefore, for a long time, Japanese people have tended to follow and be normal and try not to stand out. I think that is one of a reason why Japanese people do not prefer dark skin because dark skin is unusual in Japan.

In Japanese society, for a long time, having white skin is one of the features of beauty and regarded as a good thing for women. There is an old proverb (色の白いは七難隠す iro no shiroi wa shichinan kakusu) which translates to “white skin covers the seven flaws,” meaning a fair-skinned woman is beautiful even if her features are not attractive.

However, there was a period when this idea didn’t fit. Ganguro: An opposition to the idea of fair skin beauty grew. This subculture appeared in the 1990s but died out in the early 2000s. Young girls preferred to be tanned and wore unique makeup and clothes. This Ganguro was started as an anti-tradition movement among young people. Young people challenged to Japanese traditional society and the stereotype that women have light skin, black hair and stay calm and not stand out.

Recently, white skin has been strongly supported by women again. I’m sure you have seen women who wear sunscreen, umbrella, gloves, sunglasses, big hats, spray, and powder. They are trying hard to protect their skin from the sun. But the reason why they are doing is because everybody is doing. Now, the word ‘bihaku’ is getting attention from women. Bihaku is a Japanese marketing term and often used for representing skin whitening products and cosmetics. Bihaku products are highly popular among women. They are also popular with teenage girls and those in their twenties who strongly affected by the information from the internet and media.

Japanese media and cosmetic industries install in women the idea that only small amount of sunshine can damage their skin. Therefore, Japanese women try to avoid to be exposed to sunshine even a few seconds. Many beautiful actress and models who have white and clean skin appear on the TV and that’s also a reason why people use bihaku cosmetics which is advertised by those beautiful famous people. Japanese TV often broadcast many programs to introduce UV care goods and suggest people to avoid sunshine. Media is helping to plant the thought in people’s minds that they should avoid sunshine and should use bihaku products.

Media often make people believe lighter skin is more beautiful by using white skin beautiful actresses or models. And use them to advertise bihaku cosmetic products as if by using the products, people can be like them. As media has a power to affect people (especially young people) strongly, they have to have an awareness and responsibility for their influence and try hard to give correct information to people.

Face lotions and creams from 8brand from kanebo have caused accidents. (September 2013) People who used these got white spots in their skin. All of the products contain skin lightning component called Rhododenol which is treated as a medicine and effective to control melanin in skin. Kanebo is the 3rd highest earning company in Japanese cosmetic industry and most people know the name. Many TV commercials were broadcasted and the company had a pretty high reputation among women. Therefore, people who trusted the brand got damaged both physically and mentally. More than 10,000 people got the white spots.

It is a normal thing for women to try hard to be more beautiful and that means to have lighter skin in Japan. People’s willingness to have lighter skin is one of a reason why this company to cause this accident. In Japan, skin color does not affect social status or salary. People want white skin just because they believe lighter skin is more beautiful and that is what other people say. However, I think Japanese people have to rethink what beauty is for each of them but not only following other people.