Double Consciousness at Miss Bronze Contests

by Miyu Fujihara

In “The Color of an Ideal Beauty Queen,” Maxine Craig talks about how Miss Bronze or beauty contests clearly show “systems of representation”, which makes contests such as Miss Bronze significantly different from beauty contests mostly for white women. System of representation can be simply explained as differences of perspective. Specifically skin color is one of the elements that decide representation, as well as other factors like body features. For example, blond hair represents white race and a dark-skinned person evokes the image of low social status, and so on. However, since systems of representation are different depending on the racial group, features can represent anything. Thus the definition of beauty differs a lot among groups, thus making different impressions. What black people and white people think is beautiful can differ.

As Craig mentions in her chapter, at the Miss Bronze Contest, black contestants try to walk carefully so they can show their well-educated behavior, which reminds people of middle class manners or the social representation of whites, and some straighten their hair to be “white” in order to achieve beauty acknowledged by the majority.

However, at the same time, since it is Miss Bronze, the contest which decides the symbol of the race, contestants want to keep their blackness or authenticity in their appearance. This is why some get their hair short in order not to be too white (long hair is regarded as element of being white). The one that meets the both expectations wins the contest, in other words, the one that is regarded as beautiful from both whites and blacks can win. This whole process to be the winner is said to be based on the one’s double consciousness.

From what I’ve mentioned above, this can be applied to Asian American women in the United States. Keeping racial identity and achieving the majority’s standard of beauty for them is to have black hair or Asian hair, but to keep it long like other white people do. Thus this shows how they have double consciousness.

In my opinion, this is something very considerable and profound in a way it shows that there’s more than one standard of beauty exists. Cherishing her race and natural appearance will build self-confidence and stop people from rushing to get plastic surgery whenever they want to change their race. As for the day a black woman won the beauty contest, it’s proved that the one that’s beautiful is not always white, but black or Asian and any other race. However, even recently it seems that  colorism still exists in a form of social hierarchy. This explains how the concept of multiple standards of beauty was established with color-based social hierarchy coming from colonialism. It sounds difficult to change this issue. Nonetheless, people at least are secured to have their own racial identity and are given the environment where they can be respected from each other in disregard of racism.

Reference

Craig, Maxine L. 2009. “The Color of an Ideal Beauty Queen” in Shades of Difference: Why Skin Color Still Matters, edited by Evelyn Nakano Glenn. Stanford, CA: Stanford University Press.

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Measurement of beauty in the Miss Bronze Beauty Contest

by Moe Miura

The concept of “beauty” is something really strong in many places. If we say a single word “beauty”, though it is just a one single word it have different meanings for each person who hears it. The definition of the idea of “beauty” is now so expanded that people have started to have their own idea of “beauty”. However, if we look at how one society, or even many countries together, define the idea of “beauty”, we see the “trend”, or collective ideas about beauty. Often, the way of promoting or influencing these trends to people is to define “what kind of people is beautiful”; and often, that is done through the beauty contest.

It is not exaggerated when we say the winner of the beauty pageant shapes the idea of beauty that people have. Often, these beauty contests had excluded “black beauty” from the criteria to measure people’s beautifulness. Then there was born the beauty contest called “Miss Bronze”, and it actively recruited a lot of women of color for the contest. Even with this situation, skin color was something to measure one’s beauty, because they still had the idea of lighter skin as better and more privileged than darker skin by various reasons.

However what I want to look close to are elements other than the skin color. Though skin color has been talked about one of the most important elements in defining “beauty”, however there is particularly one thing that I would like to focus on: hair.

As people set the ideal image of skin, people also try to achieve the ideal hair. As for the Miss Bronze contestant, since they were African American, many had short and tight-curled hair. However the ideal hair was “long and straight/wavy/silky” hair. Even until today people have been using hair relaxer to straighten/soften their hair, though it has harmful side effects.

I believe there are a lot of similar points between the action of whitening skin and relaxing hair; first advertisements (magazines, commercials, and so on) played a big role in making people believe that using these product will give them better life or privilege. Also, these two factors strongly connect with social stratification. Both claim that having lighter skin or straighter, smoother hair will result in privilege. With the created ideals and brainwash of the media, people who has too seek beauty (people in beauty peagent) and even others are seeking the way to go close to their ideal image of “beauty”.