“People want to watch people who look like them”?

From the Japanese television program “Takeshi’s Castle”

by Robert Moorehead

I’m quoted in a French news article on the limited appeal of Japanese television programs in Western countries. The journalist, Mathias Cena, questions the answer Japanese producers gave him as to why many Japanese programs are popular in Asia, but not in the West.

The producers claimed that audiences want to watch people on TV who look like them. But is that true? Isn’t the appeal of some shows due to the fact that the characters are different from us? Don’t we watch the super-wealthy, the beautiful, the glamorous because we want to be like them, but currently aren’t? What about shows like Jerry Springer? In The Money Shot: Trash, Class, and the Making of TV Talk ShowsLaura Grindstaff argues that part of the appeal of shows like Springer is that audiences feel that they’re better than the losers on the show.

Some Japanese shows are popular in part because the shows are Japanese. Shows like Iron Chef and Takeshi’s Castle fit the stereotype of Japan as a wacky, zany, crazy country—a stereotype routinely nurtured by Western press’s penchant for articles about Japan as inscrutable and bizarre.

It’s great to have a journalist seeking out a sociological perspective. Now if only someone writing in English could show sociology some love …

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