One of the main driving points behind the McDonald’s chain is how everything is supposed to be the same – yet you can find different things in different parts of the word. For example, in the McDonald’s in Japan you can buy Teriyaki burgers, and the McFlurries tend to have different flavors depending on where you go. So even though the stores essentially sell the same products all over the world, they also offer products aimed at the population of the country it is located in. Another example of this can be found in the Japanese Starbucks, where they sell matcha lattes, and so on. This might have contributed to the chains gaining popularity in the countries they’ve settled in.
Back in my home country, we don’t have a lot of the big chains yet. Places like Starbucks, Subway, KFC and Pizza Hut have yet to set root in my home country. What surprised me at first is how people would react when they found this out. Some would react with disbelief and ask me what we actually do have back there, while others would express how they believed it was a good thing that it hadn’t been overtaken by big chains yet. Back home I didn’t really think about it much, but after traveling a bit and coming to Japan I realized how much of an impact certain chains have made on the world. Take McDonald’s for instance, you can pretty much find them in any part of the world. And while it might be nice to have somewhere to go where you know what the food will be like, regardless of which part of the world you’re in, it’s still kind of overwhelming to think about how large the franchise has become to achieve this.
How is it that chains like these manage to spread out and become this big? And how will they continue to shape the food market from now on?