Tag Archives: discrimination

The trend of Japanese whiteness

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by Yusuke Shiga

For women in modern society, whitening the skin by cosmetic products is so prevalent, and this trend is becoming more significant in terms of racial discrimination today. The influence of colonialism on not only developing, but developed countries is incalculable in various aspects. Still today, one’s appearance, especially skin color, plays a tremendous role in one’s access to essential stuff, from necessities for life such as housing, food, and clothing, to social security and social welfare. By lightening the skin color, people can more easily get these kinds of advantages and live more comfortably in a society. This social structure promotes the preference of whiter skin, however the skillful advertising and marketing strategies of cosmetic firms also affects this social inclination to white skin. Evelyn Nakano Glenn (2009) argues that the giant multinational corporations have grown by meeting the needs of women in each nation, thus the market for cosmetic products has expanded. When you focus on the Japanese case, the complicated contents can be seen.

Recently, Japanese women have sought white skin, as they think that white skin is beautiful or healthy and they persist in trying to to have whiter skin. There are some arguments about the reasons for this tendency, and some claim that Japanese ideal image of women is almost Caucasian because of the advertisements of media and companies. They insist that in most cases, whites are chosen as the models of cosmetic companies, and regarded as beautiful women, and therefore Japanese women try to mimic Westerners. On the other hand, others claim that whitening one’s skin color is part of Japanese traditional culture, because even in the Nara period, people already had customs to whiten their skin tone by using “Oshiroi” (White powder). However, in my opinion, these arguments neglect some important points toward this question “Why do Japanese women seek white skin?”.

Of course, we cannot define the main cause of Japanese preferences for white skin, since there are lots of causes and all of them are associated with each other. Through the discussion of my class, many of the interesting, persuasive ideas are came up and I consider this issue deeply, then I came to the conclusion.

In my opinion, we Japanese all share the misleading idea “Japanese must have nearly same white skin tone naturally”. Therefore, we sometimes discriminate against “Jiguro people (people who naturally have blacker skin compared to other Japanese)” regardless of their birthplace, and draw the line between “naturally white Japanese” and “naturally black Japanese”. Furthermore, because of this premise, “skin whiteness” symbolizes one’s youth or health. Having white skin implies that you make an effort to keep your youth by caring for your skin condition.

In Japan, a proverb says “stand out from the crowd and you just invite trouble for yourself”. Not to be “others”, to keep one’s youth, and to become healthy, Japanese women are paranoid to have white skin, I guess.

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Beauty Standards in the White Imagination

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by Shinoko Itakura

The phenomenon of changing skin color has been happening all over the world. Some attempt to get lighter skin and some attempt to get tan skin. The reasons behind those two attempts seem opposite yet, the purpose is the same, “high class”. The symbol of high class depends on where you are, and how the standard of the beauty has been created in your society, because the standard of beauty  includes class status.

But who created the standard of beauty and how? We tend to describe people who have straight jet-black hair, and large, double lidded, almond-shaped eyes as “Asian beauty”. Even though we are Asian, whenever we see people who have those facial features, we say, “You are beautiful like Asian beauty!” In fact one of my colleague just described another colleague as an “Asian beauty” the other day. It just feels weird when Asian people describe another Asian as an “Asian beauty”. This is because the idea of Asian beauty has been created in the white imagination. We do not say European beauty or Latin beauty, because the standard of beauty is already based on European (white) features. What is more, something which is called a “universal standard” or “universal beauty” is just not universal. It always based on physical features of white people.

The standard of beauty seems to be controlled by mass media and the marketing of cosmetic products. Cosmetics companies use many strategies to gain more and more profits. “Relatable” is one of the important key concepts; if consumers find any similarity to the advertising models, for example “Asian-ness”, they believe that they can achieve those models’  look, and the universal standard of beauty. Those advertisements do not directly say “you guys can be like this model, if you use this products!” yet they are implying this by using racially ambiguous models. In order to sell the products, they also give us images of dark skin as dangerous, unhealthy, bad, and wrong by using terms such as aging or skin cancer. But what really matters is “skin color”.

I feel wrath about how skin-lightening products are marketed. It is so depressing that somehow we have to feel pressure of skin color or looking, and have to try to look like someone else, just because we are not white. This situation must be stopped and there should be the world which do not judge you by your skin color.

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Selling whiter skin for beauty

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by Kohsei Ishimoto

In Evelyn Nakano Glenn’s Shades of Difference: Why Skin Color Matters (2009), Joanne L. Rondilla looks at the different techniques are used in the cosmetics industry. When looking at the Philippines, advertisements focus on ‘whitening’ the skin, because the people in the country tend to have darker skin. On the other hand, when looking at European countries, advertisements look at ‘brightening’ the skin, for there is the idea that people in these countries naturally have light skin.

When looking at these advertisements, it can be seen that to be beautiful, you must have white skin. Rondilla explains that there are many people in the Philippines who buy skin-whitening products to look beautiful, but is being ‘white’ really being beautiful? The main answer to why ‘white’ is thought to be ‘beautiful’ is colonization. To the countries that had been colonized, the European countries had been superior, fixing the image that ‘whites’ are ‘better’.

When reading Rondilla’s chapter, however, it can be seen that there are various ‘types’ of white skin. One is the European beauty that was mentioned earlier, and the other the ‘Asian beauty’. This refers to East Asian countries, such as China and Japan. Filipinos are actually looking at ‘Asian beauty’, possibly because these countries are closer to them. In Japan’s case, the country looks at being ‘white’, trying to achieve the European look. This statement can be said to be wrong however, for recently Japanese people want to be seen as individuals.

When looking at various advertisements, it can be seen that models of different skin tones are used. For advertisements that use ‘white’ women, companies state that they are the ‘result’ of the product. On the other hand, companies that use models of a darker tone state that it does not look ‘right’, telling the consumers to change by buying the product. It is a fact that many purchase skin-whitening products to gain their ‘beauty’, but exactly how close are they to their ideal image? Will consumers ever believe that they are beautiful enough? The answer to this is probably no. The cosmetics industry has control over the consumers, by selling only a small portion of a product, or changing advertising techniques to trick us into believing that our images are not yet satisfactory. When thinking about this, it is interesting to wonder why people use cosmetics in the first place. Can not having any make-up on be considered beautiful? The answer to this can be explained through society; how people see you, and how you want to be seen.

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Skin whiteners and beauty: the impact of global markets

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Royal Siam natural skin whitening products

Royal Siam natural skin whitening products (Photo credit: RoyalSiamBeauty)

by Jiyang Shin

Skin bleaching has become such a steady market across the globe that without even trying, one may end up purchasing a skin product that contains substances that make your skin tone lighter, brighter, thus “healthier”, as some cosmetics companies advertise. What this phenomenon signifies is that the majority of society values whiter skin over their natural skin tone. 

A colleague of mine, who is Japanese and has a relatively darker skin tone, once went to a cosmetics corner of a department store and asked the store clerk which shades of eyeshadow would match her color. However, instead of getting her an eyeshadow that she expected, the store clerk recommended her a product that will make her skin glow and bright. I was stunned when she shared her story because the beauty industry (and other political factors) not only succeeded in creating the image of beauty, but it has come to a point where it is socially acceptable for a store clerk to force her skin bleaching worship on individuals who are perfectly confident with their natural skin tone. Skin bleaching has established a firm position in our society that it is almost as if we are given no other option but to turn white.

It is a common theory that the phenomenon of global skin-whitening obsession largely is due to colonial occupation by European nations, and this could also suggest the possibility that our perception of beauty is significantly determined by the distribution of power and wealth among the various racial groups (the whiter, the superior). In recent years, tanning has become a new trend among the young population in the US, and even politicians such as Mitt Romney. Karen Sternheimer (2010) argues that the emergence of the middle class and the automation of labor after World War I re-identified being outside as more with leisure than with work. Being able to afford a vacation in tropical islands is the new richness, so to say.

However, I believe that the current wave of tanning trend, although still dominant, is more complex than the shift in social perception of being outside. Ethnically ambiguous models are frequently featured in advertisement of fashion retailers such as H&M in recent years. It is reasonable to argue that being multiracial is becoming the new definition of beauty, signifying that having white skin will no longer be a necessary criterion to be perceived as pretty.

Reference

Sternheimer, Karen. 2010. “Lightness and whiteness.” Everyday Sociology. http://nortonbooks.typepad.com/everydaysociology/2010/05/lightness-and-whiteness.html

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But we’re speaking Japanese!

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This funny video tackles the issue of how we often struggle when someone’s race doesn’t seem to match our expectations of how the person should act. People who might look Japanese don’t necessarily speak the language, while people who might look like gaijin (ahem, like me) can be quite fluent.

This video really resonates with me, as I just came back from presenting at a conference in Daegu, Korea, on migration in Asia. The conference had speakers from several Korean universities, and representatives from Taiwan, Vietnam, the Philippines, and Japan. As the representative of Japan, I was the only non-native to represent a country—and the only non-Asian at the conference. And yet no one seemed surprised that the speaker from Japan was a white guy from the United States, who was talking about Peruvians in Japan. A sign of progress, perhaps.

The influence of women’s social advancement in Japan on my future plan

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The Great Wave off Kanagawa

The Great Wave off Kanagawa (Photo credit: Wikipedia)

Note from Editor: Students are reading Anne Allison’s book Precarious Japan, and sharing their thoughts on how their own future plans are impacted by the instability and insecurity that Allison describes.

Anonymous student post

My academic interest in the IR field is peace and conflict studies, post- conflict peace-building, and the Middle East. One of my future dreams is to give peace education and human resource development for children in conflict areas by offering some artwork and developing it into critical thinking. In order to do so, I need to improve my own knowledge and skills. Therefore, I am planning to study abroad at the post-graduate school of London University, SOAS, after graduating from Ritsumeikan University. I have not decided yet whether to take a framework-making approach such as working for an international organization, or a grassroots approach, such as local staff of a NGO. However, in either way, certain period of work experience in companies is likely to be required, therefore I would once get a job in a company to have some social experience.

I think one phenomenon that Anne Alison pointed out in her book Precarious Japan, women’s social advancement in the workforce, might affect my plan at this stage. According to the statistics of the Japanese Ministry of Health, Labour and Welfare, 34.2 percent of Japanese women (one in three single women) aged 15-39 wishes to be a housewife. Similarly, survey conducted by the cabinet office shows that 51 percent of Japanese people answered that it is ideal for men to work outside as a breadwinner and women to be a housewife. This number increased by 20 points, compared to the number of the survey in 2009, among the age of 20 to 30 years old.

This tendency is due to the despairing situation for female workers to develop a career steadily in their jobs, and the recent economic stagnation. According to Anne Alison (2013), irregular workers are those who are the most precarious in Japanese society because they have minimal rights and protection, and can easily get fired. Women make up 70 percent of irregular workers, and have the worst status by experiencing the worst gendered disparity of all industrialized countries.

Although Japanese society is becoming a result-based employment, women suffer from likewise disadvantage of employment even in regular employment and full-time work. It is based on underlying sexually biased premise that men are the breadwinner and women stay home as a housewife (Alison, 2013). They only earn about 67 percent of men’s salary and around 80 percent of working women makes less than 3,000,000 yen a year. Also, 44 percent of working women receive less than the minimum wage of the year and the number of women staying in professional jobs is remarkably low. The percentage of women having managerial posts is considerably low as well. Moreover, 80 percent of women workers retire after giving birth to her first child (Allison, 2013).

In conclusion, when I look at this current situation, I guess it may be very hard for me to get a highly paid secure job and advance my career in a company, especially when I am planning to ultimately move out and change my job to work in international cooperation. Therefore I have anxiety about whether  I could successfully become economically independent from my parents and pursue my dreams at the same time. In other words, I have to work very hard not become a parasite single.

References

Alison, A. (2013). Precarious Japan. Duke University press.

Ministry of Health, Labour and Welfare. (March, 2013). Wakamono no ishiki ni kansuru chousa [statistic on youth’s consciousness survey]. Retrieved fromhttp://www.mhlw.go.jp/file/04-Houdouhappyou-12605000-Seisakutoukatsukan- Seisakuhyoukakanshitsu/0000022200.pdf

Gender Equality Bureau cabinet Office. (April,2012). Dansei ni totte no danjo kyoudousannka [Survey of male’s consciousness on gender equality].Retrieved from http://www.gender.go.jp/research/kenkyu/dansei_ishiki/pdf/chapter_1.pdf

 

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Establishing economic and human relationships

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Note from Editor: Students are reading Anne Allison’s book Precarious Japan, and sharing their thoughts on how their own future plans are impacted by the instability and insecurity that Allison describes.

Anonymous student post

There are two aspects when I consider my future plan: one is about job and economic situation, and the other is about family and human relationship. Firstly I will focus on my work plan, and secondly I will explain my family plan.

I am thinking of becoming a journalist as a full-time worker, which means I have to do job hunting. However finding a job is becoming more difficult these days because of the deep depression and irregular employment problem. Therefore, I am considering two ways to realize my dream. One way is to do job hunting while I am a university student, and the other way is to go to a graduate school, study more about journalism and do job hunting. I have already decided which company I would like to work for as a regular employee, so I do not really care the process to get in the company. Actually, the Japanese present economic situation has affected my decide of a company. These days, it is usual for women to get job and work even after they get married and give birth, so I will work as long as possible.

My second topic is about my family plan in the future. Since I am going to take care of my parents when they get old, I have to live with my parents or live close to my parent’s house. This decision may make it difficult for me to find a partner, but I want to get married with a person who has a regular job and have my first baby before I am thirty, when I have enough energy to take care of the baby. I will share the housework with my husband, as both of us will continue to work. I may have to go back to work in one year or so after giving birth, but I will try to make time to spend with family. It is said that the connection between family is becoming weaker and actually the similar thing is happening to my family now, so I want to keep the family relationship good and strong. I want to make home as each family member ibasho, the place which everyone want to come back and feel comfortable. No matter how difficult it is to keep balance of work and housework, I will try hard to live a happy life.

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Future plans get complicated in precarious Japan

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Ritsumeikan University, Kyoto, Japan (Photo credit: Wikipedia)

Note from Editor: Students are reading Anne Allison’s book Precarious Japan, and sharing their thoughts on how their own future plans are impacted by the instability and insecurity that Allison describes.

by Natsuki Nakasone

Now, I am a nineteen-year-old student at Ritsumeikan University. If everything goes well, I will graduate in three years. However, I need another two years in order to get a license since I would like to become a kindergarten teacher. Therefore, in my future plan, I will go to another school while working at a company, and then I will become a teacher. This plan seemed easy to realize, but there are several problems which are affected by the precariousness of Japan.

First, recently, the rate of non-regular employees has been increasing. As Anne Allison said, after the Bubble, many temporary workers played important roles in high economic growth in Japan. This employment system has both advantages and disadvantages. The advantage is that it is able to post employees when they are needed. However, the disadvantage is that it also becomes an issue of public concern. There is a possibility that temporary workers will be fired all of a sudden. Therefore, they cannot have a stable life.

Next, the number of children has been decreasing, because the number of people who remain unmarried has been increasing. As a result of this, the demand for nursery school teachers and kindergarten teachers is decreasing, and it is not sure whether I can get an ideal job.

In addition, in Japan women can get fewer jobs than men, because there has been a stereotype that men work outside of the house and women work in the house. Even if some women are fortunate enough to get a job, they often have to leave their jobs to raise their children. In my plan, I would like to have two children, and I might be in similar circumstances. In this precarious Japan, it is difficult to realize my dreams and live an ideal life.

Lastly, I would like to mention a little bit about my ibasho. I think my ibasho is my family, so, since I am still a teenager, an ibasho for me has always been provided by others. However, in the future, I will have to find it for myself. Therefore, it is important for me to get married and to have children in order to create my new ibasho.

As you can tell from what I have mentioned, to get both ibasho and ideal work is not easy in my case. Thinking about this tells me that I am living in precarious Japan.

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The need for greater social connections in Japan

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Note from Editor: Students are reading Anne Allison’s book Precarious Japan, and sharing their thoughts on how their own future plans are impacted by the instability and insecurity that Allison describes.

by Jea Jeongmin

Due to the aging society in Japan and the nuclear disaster of 3.11, getting a stable job or living comfortably in Japan has become uncertain in terms of the economic situation in contemporary Japanese society. In addition, since I do not have Japanese citizenship, I will not be able to have a  that has something to do with governmental officials. In this situation, getting a stable job in Japan would be hard for me so that my future plan in Japan will be quite narrow.

Personally, I would like to get a job with high salary to feed my family in my future. There are two conditions in order to achieve its aim, that is, getting a regular job and getting high stable salary for long. However, in contemporary Japanese society, there are many contract workers or part-time workers, due to increasing mobility of employment. It is not guaranteed that I will be able to get a job after I get fired from a company. Also, even regular workers have to work for long with low wages. Therefore, to be honest, working in Japan is unsuitable for me, so I would like to work in different countries, such as United States.

Also, trying to get connection to other people in order to get engaged in society is important because I have a strong desire not to get involved in a society in which individuals are isolated and have few personal links between each other. My ibasho is the place where people accept me as who I am, such as my family, friends around me and my future working place, because my definition of ibasho is the place where I am able to be the way I am or use my own abilities the most.

In my opinion, creating social connections with other people is essential. Due to rapid aging of the population resulting from the decline in the birth rate, the recession made worse the situation of single households being isolated from society. Also, number of an unattended deaths and the suicide rate in Japan are increasing. This is happening in Japan because people have fewer connections with each other and they feel lonely. In order to get social connections, I must be a member of society. Although there are many worries about my future, the first thing I will do is to find the place where I will be able to show my ability the most and get social connection with other people.

My vision of my future as a woman

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Note from Editor: Students are reading Anne Allison’s book Precarious Japan, and sharing their thoughts on how their own future plans are impacted by the instability and insecurity that Allison describes.

by Mizuki Watanabe

According to Anne Allison, current Japanese society is absolutely precarious and complicated. Especially for women, it is very difficult to find a stable job such as not a clerical worker but a managerial worker in a company. Therefore it is essential for me to think about my future clearly.

I have been interested in law since I was twelve years old. I became interested in this topic for the first time when I attended a trial my father was conducting as a lawyer. It was a first time to know what is law and what my father does as a lawyer. The topic of the trial was to acquire an application for refugee status of an illegal immigrant from Myanmar. Then I understood that Japanese government was extremely strict toward immigrants and it was really hard for them to settle as well. Actually different from other developed countries, immigrants in Japan are extremely a small number. Later I asked my father about immigrants in Japan and what is law. The more I studied, the more I was interested in that. And I became to think I wanted to be a lawyer like him.

Now my future plan is to be a lawyer and to protect immigrants’ rights in Japan. To achieve my dream, I have to enter law school after I graduate Ritsumeikan University and study three years, because now my major is international relations. I wanted to enter the law faculty however I felt. Nevertheless it is good for me because I can study both of international relations and law. Studying international relations is helpful to understand immigration in Japan. Or I am thinking it is also good for me to work at company for some years before I study in law school because it must be important to know the Japanese social system in companies.

For women, to have qualifications is one key word to make their lives stable. Most women workers in Japan leave their companies when they are married or pregnant. After that, they will stay at home as “a wife” and do cooking, cleaning, raising their children, and so on. There must be many people who think when their children grow up, want to work again. However it is difficult for them to find stable jobs such as a specialist job or a managerial work if they do not have qualifications. I am not sure that I will be married or not. However if I will be a wife or a mother, I must think I want to work as a specialist in society. If I will be a lawyer, it is possible to continue to work after I am married or have children.

Now many people worry about Japanese society because there is a great amount of problems. However I have a hope for my future and have to do what I have to do for my great future.