Effects of framing

by Sayaka Umei

The information of posters, advertisements, commercials, TVs, election promises, or even newspapers deliver a certain and limited information. These tools highlight what the providers want to say briefly to tell the most important information. However, I would like to ask “Is this just for viewer”? NO. The providers deliver and emphasize the information, thus it causes social movement, which means it makes the problem public. In my opinion, people have to choose and inquire into the information given not to act too emotionally.

“Framing is a thought organizer, highlighting certain events and facts as important ad rendering others invisible” according to Ryan and Gamson. It is “necessary but not sufficient.” It is “valuable for focusing a dialogue with targeted constituencies” because “it involves a strategic dialogue intended to shape a particular group into a coherent movement.” According to Ryan and Gamson as well, the faming has both good points and bad points.

For the strong points, there are 4 points; first the information is explicit for viewers. So they can get the information what the providers want to say. Second, people can have many frames in their heads because there are many kinds of people all over the world, which means there are many kinds of framing as well. Third, people can get the worldview of their adversaries through successful reframing. Forth, all frames implicit or explicit apply to moral principles. I think this forth one easily can cause the social movements.

For the bad points, there are 3 points; first there is too much emphasis on the message. Second, there is too narrow a focus on the message with lack of the framing strategy. Third, political conservatives did not build political power by the broader cultural values but by the infrastructure ad relationship with journalists

Based on these strong and bad points, what we have to do to the framing is that we have to pick up the information which is given to us and not to be flourished by the information. Of course, I do not say the social movement is bad, but I think that is too directly. When people are given the information and they feel something bad for them, they promote the social movement. If the provider expects people doing so like George Bush about al-Qaeda, they are in the intent of the provider.

In conclusion, nowadays there is much information around us and the technology, sociology, or even psychology has been developing. Framing has very good strategy which we cannot notice. We have to pick up the information; especially we have to pay attention to the information which is too emphasized or too effective to people’s minds.

Why are social movements influential for society?

 by Mayu Uehara

Social movements have been worked to change the structure and environment of society. The famous one is the American Civil Rights Movement in1950s to 1960s and ‘ I have a dream’ speech which Martin Luther King spoke have been passed its story down from generation to generation. Social movements are occurred many times in Japan as well; such as demo for stop working nuclear power plant, problem of U.S military staying in Okinawa and so on. A little while ago, huge demo, which were occurred in China and provided economical impacts to Japan, were also huge social movement. From these social movements, I found there are two features of it and they are about activists and situation. These features make social movements having huge power to change society.

First, activists are not wealthy but socially weak. They often don’t have much power to against social structure. For example, demo in China were incredibly intense and violent and most of them were younger who work at factories with low payment. From my point of view, the reason why they exploded their emotion that much were because they haven’t had enough chances to speak out their complaint and also they have lived under stresses. As other example, the activists of the American Civil Rights Movements were mostly black people who had discriminated by society itself. We can observe that people who try to change structures of society are mostly in powerless position.

Secondly, I think that social movements seldom occur suddenly but they are occurred when people’s stress reached the top and they think they can’t stand any more. We can see this from the social movements in Fukushima. When nuclear power plants were working peacefully, there were not any complaints in Fukushima from its citizens. After they exploded and people who lived close to it were prohibited, they showed anger to government and leaders of corporate. At that point, they were not social movement there. Fukushima citizens got together for social movements when government tried to use nuclear power plant again. They claimed, ‘ We can’t stand being quiet any more. We can’t just look on government’s movement without doing anything.’ Their efforts influence political policy and now most of Japanese party state about finish depending on nuclear power plant in the future. I think this is because government truly felt their angers and also pressure from society.

Above all, for rich people, they can have choices to avoid unpleasant situation by using money, but in contrary, the weak people have to remain under the situation without any choices, therefore, they tend to live under stress and hardly with satisfaction. The more local people have stresses, the more social movements are bigger. Also, many times they are certain leads which stimulate them to explode their complaints. Social movement’s features are these two which I mentioned and that’s why they have great impacts to reshape political policy.

How media gives effect on social movement over Diaoyu-dao issue

by Rina Terasaki

Variety of social movements happen in worldwide, and also in Japan. As we learned in the class, social movements can bring people’s attention into issues and moreover can influence the public policy. To bring public attentions more and more, social and industrial media act a big role in the movements. One characteristic of media is bias. It only leans to one side or one specific position, and keeps insisting that they are the only right. Sometimes, ironically, media even announce things over and worse than its actual, so that it makes people confused and blindness to other ‘reasonable’ information. So the part taken by media in social movements can be said as very huge.

In this summer of 2012, there happened many movements in Japan and China over the issue of ownership of islands which is called ‘Senkaku (Diaoyu-dao) issues.’ I was on an exchange program to Beijing, China at the time of the beginning of the series of these issues. Many movement were actually happened and also media in not only Japan, China and worldwide also showed them for not a short time. Then, I felt there is happening one thing, but since the difference of information, (and also nationalism and other reason on the background), the recognition among people in these different countries also turns to be scattered. In this essay, I would like to explain the facts of ‘Senkaku (Diaoyu-dao) issues’ from each side and analyze how our recognition of this issue were made.

After Japanese governments’ announce of purchase of the island, in China, not only through the central TV news and newspapers, but also through many forms of medium, it was informed to nations. Sina Weibo, which is Chinese twitter, informed registrants the newest things at any time. This way, the issue was spread to be understood by even people who do not have television and computer. The 19th of August 2012, huge people took part in a demonstration in Shenzhen. People who participated destroyed Japanese things such as cars and shops, and Japanese TV companies kept airing repeatedly this scene on news. As I felt, hearing voices around me, abuseful scene gave people impression of savage, especially to elder people. Also at the governmental phase, the central government of China wrote propaganda on foreign masmedia. Although it seems just like propaganda that has no justifiable data as people say in Japan, through they keep insisting strongly, it can be said that ordinal people’s recognition over the world has been lean toward to Chinese side. This seems similar to what Joseph Caldwell Wylie says the “Cumulative strategy.” I felt media how much effect public opinion. This way, social movements including demonstration and a part of riot would be justified

As I wrote above, Senkaku (Diaoyu-dao) issue consists of ‘image-making’ factor. Although the fact should be one, through media with different position, and their partial strong insists, image that receiving end get would be decided differently.

Resources:

-Beijing news portal. “Shenzhen Diaoyudao Demonstration hurts Japanese Cars” 25.Aug.2012 written by David Cao http://beijingimpact.com/society/2325-shenzhen-diaoyudao-demostration-hurts-japanese-cars.html

-Kaikoku Bouei Journal 29.Sep.2012 http://blog.livedoor.jp/nonreal-pompandcircumstance/archives/50680819.html

Environmental issue

by Siân Taylor

In this essay I will explain my view of the situation regarding environmental issues, and in order to do so, I will initially analyse an episode of environmental issue in Italy, that sadly became famous  all over the world.

Moreover I will give my own opinion about why things go this way, and about why, no matter how much people speak about these issues, no one really does anything in order to change  them, or even if they do, no major things really get accomplished.

Starting from about four years ago, in some cities of the southern part of Italy, the waste people produced stopped being taken to the disposal facilities and started accumulating in the middle of the streets. As time went by things kept getting worse and worse, until citizens started to get poorly from the bacteria coming from the decomposing rubbish.

Eventually the garbage was gotten rid of by shipping it, after having paid large amounts of money to the local government, to some third world Country were people “won” Italy’s waste for being poor.

Now, let us examine why this episode happened in the first place. The Italian Mafia, due to a number of corrupted interests, stopped the dustbin men from collecting the rubbish.

Due to this many people suffered for years and years living in unhealthy dangerous environments.

All of this is to state that personally I think that it’s not that environmental issues are too complex to resolve, or that common people do not care about the environment, it’s that the people who have the most power to change things have got many interests not to do so.

It is all about gaining money from it. Governments use waste disposal as a profitable business; Companies create double or more the amount of waste by overly wrapped and deceptive products, we live in a consumerist society where consumers are taught to throw away their “unfashionable” items to buy a brand new model of the same thing. And why? To make the economy go round.

To make the rich people get richer and the poor people get poorer, society is destroying the world they live in.

I am certain that if this were to be a world where money did not exist, people would live in a much healthier environment both for the body and the spirit, because it is for money that marketers create the sense of dissatisfaction in consumers, so they can buy this new item which may resolve their “problem” and make them happier for a short while, and this is, as stated before, the start of a long chain of interests that brings society to destroy the environment they and their children are living in.

Until this chain will not be broken, I think that nothing will be able to change, no matter how most people want it to.

 

(Re)framing and Problem Solving

by Ryo Tanaka

How can we solve social problems? Various ways are possible. But the most basic one is to share how the problem is understood. In other words, it is necessary to frame or reframe the problem by “highlighting certain events or facts as important and rendering others visible” (Ryan & Gamson, 2006, p. 13). In is then important to note that people often frame an issue not actually seeing the fact in their eyes. For example, the former US president George Bush insisted “a connection between Saddam Hussein and al-Qaeda when no facts support[ed] it” (Ryan & Gamson, 2006, p. 14). Frames often take implicit forms. Thus, it is risky to rely on only one person’s frame in making a decision or solving a problem.

Different people have different frames in their head. In solving a problem, it is essential to combine or integrate each other’s frame effectively to reflect the process of problem solving. “Successful reframing involves ability to enter worldview of our adversaries” (Ryan & Gamson, 2006, p. 14). Problem solving therefore requires combining or integrating opposing sides.

For example, domestic violence has two opposing ways of framing. One is to understand it as a private problem that results from the inside of the family. This includes the relationship between the husband and wife. The other is to regard it as a public issue. This view suggests that socioeconomic forces push people to commit violence to others including family members. Or at least, some social factors are related to their action of violence. To combine or integrate these two opposing sides, it is necessary to consider the two things: how much those who are abused are responsible for their fate; and how much society is responsible for domestic violence. Typically, those who are abused are not responsible for much of their fate because they cannot control their situation by themselves. This difficulty of the abused sometimes comes from the traditional value system. When the traditional patriarchic idea that the husband has more power than the wife is applied, the husband side can justify violence against the wife. In this sense, domestic violence is the society’s fault. Society has maintained the value system that has justified and concealed domestic violence. Also, extreme stresses can lead people to commit violence against others to release the stresses. People typically stressed out in their workplace. Various environmental factors such as the relationship with colleagues or bosses, the amount of work, and working hours influence their level of stress. People have no choice but to get such physically and mentally demanding jobs simply because most of today’s jobs have a certain degree of such demands. It is almost impossible for them to choose a job that is not stressful.

In conclusion, domestic violence can be seen as a social problem to a large degree. Motivation of violence essentially comes from cultural norms or stresses got outside the family. Still, this does not prove that abused people have no responsibility for their fate. They should at least make an effort not to be abused. It is hard to examine how much abused people are responsible. But discussion above shows that it seems easier to consider how much society is responsible. Thus, before examining responsibility of the abused, social systems should be improved to reduce domestic violence. In doing so, the process by which systems push people to commit violence should be revealed.

Reference

Ryan, C. and Gamson, W. A. (2006). the art of reframing political debates. Contexts (5)1, pp. 13-18.

Approaching gender equality

by Mihoko Sumitani

When I studied gender issues in the class, I was thinking about the situation of gender in Japan. Generally speaking, it is said that developed countries tend to approach gender equality better than developing countries. Of course, Japan is one of developed countries. Then, is Japan really approaching gender equality as well as other developed countries?

There is an interesting ranking in The World Economic Forum’s annual Global Gender Gap Report. This report ranks countries according to the magnitude of their gender gap in four keys which are economic participation and opportunity, educational attainment, political empowerment and health and survival. In the report published this year 2012, japan ranked 101st out of 135 countries in terms of the progress it has made towards achieving equality in these four areas. I was quite surprised to see this ranking because there are many developing countries ahead.

However, when we see Japanese society, we will witness the fact that how many men are in administrative positions in both public sectors and private sectors in comparison with the population of women. Indeed, there are some difficulties for women to keep working after they marry and have a baby. The main two reasons are that many companies are not flexible about maternity leave and that there is a gender discrimination of women staying at home and doing housework as well as taking care of their children. Furthermore, Japanese parents still have a strong tendency to make their sons getting higher education than their daughters.

I think we have to change this situation now as we are facing a declining birthrate problem. Reducing the gender gap will have a good effect on companies’ bottom lines and helps to address serious demographic challenges. Actually Japan already put the big step to close Japan’s economic gender gap. New Task Force was launched in cooperation with the Japanese government, business and civil society to close Japan’s gender gap by 10% by 2015 as the initiative of a World Economic World. I hope this attempt will work well and we all people can have diverse choices of their lives and have an equal chance to display their abilities no matter what gender they are.

Reference

http://www.weforum.org/news/world-economic-forum-launches-japan-gender-parity-task-force

Global Gender Gap Report 2012

Cleaning and care product companies need to step up to the plate for commercials featuring men

by Sherry Stanczyk

The year is 2012, and it’s fair to believe that there has been social progress in regards to the equality of women since the past. Women have made strides in participating in the working world that was once dominated by men. In In this day and age it is not uncommon for the wife of the family to bring in just as much money as her husband, or in some cases even more. But behind all this progress, the fact remains that little has changed in regards to the gendered nature of ‘unpaid’ labour, such as childcare and house cleaning. Even though it is normal to now consider women family breadwinners, this gender inclusion does not extend to inside the home, where housekeeping and childcare are still primarily considered the jobs of women. The idea that women are still the primary home caretakers creates inequality; firstly as Erhenreich and Hochschild have illustrated in their article “Global Woman”, in the majority of middle and upper class Western households where the wife is unable to do the housework, instead of a division of labour between husband and wife, the house and child care duties are passed onto other women, typically paid maids from poorer countries. This creates situations where these migrant women, hidden away in households, are vulnerable and lack worker’s rights. Gendered housework also feeds into and sustains the existence of the glass ceiling; women are still not paid as highly as men because society still believes a women’s priorities are family, thus higher salaries, promotions, and job positions are usually given out to men. The gender divide of housework also creates an unfair situation for women who end up having to sacrifice either their career or family ambitions.

However, although not the majority, many men do participate in household and child care tasks. But the fact remains that society in many ways stigmatizes men who participate in cleaning and caretaking roles, as well as discourages men from taking part in the house and family. And nothing is upholding these norms more than the advertisements for cleaning and other household products. Advertising- as much as one would like to believe they are able to filter out- remains a powerful and strongly influential factor in dictating how we as a society believe and view what is both normal and desirable. And advertising for cleaning and household products almost never show men in their ads. These ads create the illusion and normalize the idea that cleaning and childcare are only and should only be done by women, while ‘real’ men take no part in housework. When ads for household products do feature men in their ads they typically showcase them as the housework-clueless and useless husband who need his wife to come to the rescue, or as the emasculated house-husband. (And although there is nothing wrong with a man who wants to play the traditional homemaker role while his wife wears the pants, showing it advertising still feeds into the idea that housework is ‘feminine’ and a woman’s job.)

There has been some change in advertiser’s thinking. For example, this year when Huggies created a series of diapers tv advertisements which featured incompetent fathers ignoring their baby’s dirty diapers in favor of ‘guy things’, such as a sports game on television, many real life fathers protested on Facebook, resulting in an official apology from Huggies and a new set of ads showing far more competent fathers. However, more companies need to step up to plate, and bring in some freshness and creativity to their advertising. I think we need to see more cleaning ads featuring normal, everyday fathers and men using their products. Although having more house care ads feature men isn’t going to magically fix the problem of gendered housework, it would be a step in the right direction. If we’ve come so far in social progress and ideas regarding gender roles, why are we still afraid to show that men can participate in household tasks too?

Environmental Issues: Foundation and Framing

by Samuel Slaten

Environmental problems and the solutions to overcome them should be on the minds of everyone rich or poor, it affects everyone  in one aspect or another. However we are seeing more and more the blatant disregard of primary issues such as global warming, toxic waste, and destruction of ecosystems. So what exactly is reason for the lack of interest in such important issues? I believe the problem resides in the way the issues are being portrayed to the public and the how the the problems are being shown relating to everyday life. So how do we address these problems? In two steps, by adding a foundation for people to base their perception of the issues on. It is essential to show people that these issues do affect everyday life and how exactly they can observe it. Then in order to bring the issues to heart it is necessary to frame it so that people can actually understand the causes and science behind the issues. Trying to understand the issues without understanding the actual substance of the issues results in misinformed people who can easily be mislead.

So how can scientists, authors, and news analysts add a foundation for people to base their perception upon? First it is essential to show that even though other issues might not be affecting them other issues are. And that these issues are interconnected to other serious issues affecting different communities.  One of the issues effecting urban populations is air pollution, smog is one of the better examples of this. Smog , I think, is one of those issues that can be used not only to educate and inform the population but also to draw awareness to other environmental issues. Smog is also easy to form a foundation around because it is one of the easier issues to see and relate with. According to one news source smog is so abundant in 10 of the 11 most populated states in America and that in many of their cities the air quality level has reached above the Environmental Protection Agency (EPA) level of safe air (Meth). Another example is from Ontario Canada where in the past 10 years there have been over 100 Smog advisories  lasting 275 days in total (“Ontario Ministry of the Environment” ). Thus it can be assumed the issue of smog is one that many ordinary citizens are affected by and can observe directly. Thus, by using an issue like the one of smog environmentalists, sociologists, and scientists alike can raise the awareness levels and then direct them into other issues that are linked to smog, Such as rising air temperature (global warming), emission standards ( the impact of industry), and waste dumps(toxic and normal). Thus by adding a foundation that is easy for people to observe and understand we can raise the interest and awareness levels of other issues. Here I used smog as an example but in truth any issue can be used as long as it meets various criteria, the different columns of the foundation: 1. It relates to vast amounts of people everyday. 2. It is easily observed. 3.It has connections with other issues around the world.

So now that the idea of a foundation has been established the question is how can we frame the issues in question so that everyone doesn’t need a science book near by in order to understand the issues? If people do not understand the reason for why the problems are arising then how can they be expected to advocate for their change. First, public figures need to be able to explain these issues themselves. People need to be able to rely on their elected officials when problems affecting their communities arise. Secondly the facts and data surrounding the issues needs to be simplified to terms and reasoning  that everyone can accurately perceive. People will not have an interest in something they do not understand.  This also coincides with how people of influence portray the importance of these issues and the people they affect. According to Mr. Gibbons from the University of Georgia whom did a survey of ecology graduate students. The number one problem facing the environment today is apathy (Gibbons). How can normal citizens be expected to show concern when the people representing them show no concern for the issues. How can people be expected to understand the issues when their leaders and idols themselves do not understand the issues, or at least not well enough to explain them. How can an English, American, or French citizen be expected to relate to a scientist in India or Japan or vice versa? They also must be able to see that these issues affect everyone and one cannot simply remove themselves from the problem. This inverted quarantine effect  (the idea that one can just remove themselves from a problem that affects everyone) is not a long term solution but a quick fix that will end with the same result. Each communities’ leaders and icons should show concern and advocate that we have to come together for a solution, not expect change to just occur. As they say, home is where the heart is. So show people things that adversely affect their home and loved ones and then they will demand for change.

Bibliography

Gibbons, Whit . “WHAT ARE OUR TOP 10 ENVIRONMENTAL PROBLEMS?.” uga.edu. UGA, 06 206. Web. 2 Dec 2012. <http://srel.uga.edu/ecoviews/ecoview060326.htm&gt;.

Meth, Madeline . “Center for American Progress .” Center for American Progress . (2006): n. page. Web. 2 Dec. 2012. <http://www.americanprogress.org/press/release/2006/11/30/15683/new- report-u-s-breathes-dangerous-levels-of-smog/>.

“Ontario Ministry of the Enviroment.” Ontario Ministry of the Enviroment. (2012): n. page. Web. 2 Dec. 2012. <http://www.airqualityontario.com/press/smog_advisories.php&gt;.

Gender Norms

by Mayu Shibata

Many societies have adopted the notion of gender norms in history. Most of them are such idea as ‘Men working outside the home and women staying at home and holding house.’ Although it is gradually weakening after women’s rights movement, it is still strongly rooting our society in various fields and it’s more likely for developing countries to hold this idea.

The word sex means biological differences between men and women while ‘gender’ refers to just about everything else. It’s related to a custom or tradition. For example, who usually take care of children? Who usually provides the majority of household income? Who usually changes his or her name on marriage? What kinds of toys do boys play with and what about girls? And then, who decided it? If it’s a custom or tradition, what makes them act so is people’s stereotype such as ‘boys should like soccer more than cooking.’ This idea makes us who we are and how we act in a way. If you are a boy, you know how people expect you to act like through talking with mom and dad, for example. You would be likely to be provided with car toys than Barbie dolls. Then you grow up as a ‘boy’ with a sense of a boy. Like this stereotypes and categorizing is everywhere around us and we are tied to them and act as expected.

I, as a woman, don’t think women should be free of house holding and child care even though I won’t be good at it because women have rights to go outside houses and participate in society regardless of marriage but I think biologically women are better at child care in many cases. Of course it’s about one’s personality and we can’t decide which is better but according to physical differences women will do better on average. But I think they at least have a choice. As I mentioned, it’s depend on one’s personality and not one’s sex. On the other hand men who prefer house holding should be welcome and they don’t always have to be the role of working outside. Both sexes have choices. And what suffer them are the stereotypes and categorizing. People see a person who does something different as ‘deviant’ and not all of them are brave enough to take the choice. So I think the most important thing on gender norms is to change the trend. People suffer between own desire and society’s way when they are in troubles. However, they don’t recognize that they are tied to society’s stereotypes until they are in troubles. What is required here is that all people should recognize the unfair restriction and understand that we all have choices of how we live.

Social movements all around the world

by Mao Shibata

In these times of globalization, social movements become not only domestic movement but also international and world-wide movements. For instance, the Arab Spring that originally occurred in Tunisia and spreading throughout Arab world is one of the largest revolutionary waves of demonstration, protest, and war, which began on 18 December 2010 remain vivid in most people’s memory. Social movements collect particular people to appeal particular thinking or idea, and moreover, people are organized as unity using their social networks and attempt to change or promote their society and politics. To achieve their goals, framing is essential for every social movements.

Framing enable to integrate people together and determine their direction of movements. Furthermore, social movements can incorporate more groups with a broader range of goals and great influence on popularity and public policy.

When I watched the movement against nuclear power plants in Hukushima, I was so impressed and I understood the relation between framing and social movements. I know the concepts of both framing and social movement, however, I was a little bit confused how do they impact on mutually. In the movie, women in Hukushima stood up and started to take action as they want to protect all of their children who live in radiation exposure area and moreover, they feel anger with the government who did not deal with nuclear problem seriously and sincerely. These are the framing. That’s why they decided to take action as social movements. They are now organizing social movement against nuclear plants to attain their goal that abolish the nuclear plants and turn other-not only media but also all citizens- attention to them.

However, social movements sometimes compete with each other and they miss their purpose or goal. What they need is to keep less abstract and more personal and not to focus on only one frame. We usually carry around multiple frames in our head and every people grasp affairs in difference ways. Keep thinking for example, what framing being more successful? Do people convey any clear consisting frame? And carrying on effort to reframe and considering solution lead to achieve their real goal. Social movements act to change political debates, governmental institution and wider culture under their own purpose. Sometime there are some obstacles that are put in their way such as government, police, media or their opposition campaign and it is really difficult to convey their goal to entire world, though they try to promote awareness and action that extends beyond the boundaries of one movement or campaign by pressing and carrying images and words.