Brainwashed by media?

by Kanae Mukaihara

What is beauty in Japan and what race do Japanese regard themselves? In “Seeing Faces, Making Races: Challenging Visual Tropes of Racial Difference in Japan,” Terry Kawashima mentions that Japanese people have used Westerners as a model of beauty, with Westerners’ taller noses, bigger eyes, and blond hair. Thus, Japanese women do makeup to make their eyes look bigger and dye their hair in brighter colors. Yet, being Japanese, I myself do not do my makeup while thinking about to wanting to look like Westerners. From this, Japanese are not putting Westerner as a model of beauty, yet we are brainwashed and affected since we are young children. 

How are Japanese people affected and brainwashed? Considering Japanese manga or animation, most characters have white skin with colored hair. If this characters are seen by foreigners, it is natural for them to consider why ‘white’ characters are are used in Japanese animations. Although Japanese children have seen these images since they were young, they do not feel uncomfortable or wonder why the characters have different colored skin than they do. From this, it could be said that media in Japan is constructing citizens to have Westerners as a role model and also to make the citizens feel similar to Westerners.

Yet, why would media do such a thing? In society, there always are classifications in race, even when we are not aware of them. So, from looking at the world, from Japanese aspect, Westerners have been superior since the end of World War II. This is making Japanese people treat Westerners as a role model, and also by media making Japanese people think similar and familiar with westerners, it makes Japanese consider themselves similar to Westerners. When we watch cartoons made in other countries and see a character that has black hair, small eyes and short height, I guess some Japanese people might have experienced regard that character as Chinese even wearing kimono or other Japanese traditional clothes. I consider this is coming from the classification and unconsciousness of superiority and inferiority. 

To conclude, Japanese are regarding Westerners as beauty due to the effects of exposure to the media since a young age, and the unconsciousness of classification is still affecting our ideas. Thus, Japanese people regard their race as Japanese, yet in some point, they have some kind of similarity to Westerners and Western stays as the model of beauty in Japan.

Behind the Trend of Huge Eyes in Japanese Anime

by Yukako Ikezoe

There have been controversial debates going on about why characters in Japanese manga have huge eyes. Do such huge eyes in Manga mean that Japanese people are craving for them?

Having read Terry Kawashima’s piece, “Seeing Faces, Making Races: Challenging Visual tropes of Racial Differences”, I also started wondering why the eyes of characters in Japanese manga are big, even though I had never strongly questioned that before. Readers from Western countries might have wondered about the looks of characters in Manga because the characters’ features are similar to the features Caucasians have, including round eyes or blond hair.

Thinking about the real purpose of this kind of trend from the perspective of Japanese myself, I would say that is not because Japanese strongly desire to get big eyes like Caucasians, but rather because big eyes are one of the most important techniques to express characters’ minds and make it easier for readers to observe its minute movements, since only iconography and visual languages are used to let readers read what characters are thinking. Therefore readers can easily read characters’ thoughts by looking at their facial expressions with unique movements of their eyes.

There is a proverb “目は口ほどにものを言う” ,meaning that “the eyes are the window of the mind”, or “the eyes say more than the mouth” in English. This thinking also makes us consent to the trend of large eyes in Japanese Manga. Making up for sounds or animation which enable us to understand situations and feelings of characters more easily, various movements of eyes are also a center tool for writers as well as for readers. Using large eyes can be considered as one of the essential tools or techniques to add affluent expressions on characters.  Inspired by Disney cartoons, Osamu Tezuka known as a talented Japanese manga writer, also started using that technique in order to emphasize greater expressions of characters. His works then have been the basis for all manga today. In spite of the fact that the way of drawing characters was also influenced from the West, a reason is not always the strong desire of Japanese towards Caucasians, but rather Japanese manga writers adopt the Western styles into their drawings.

I am always amazed by that technique when reading manga since characters with various expressions on eyes give plenty of punches and enable me to empathize with the manga world in which only visual languages and pictures are used. Japanese writers uniquely use huge eyes as a technique to add greater emotions on characters, which is still putting many manga fans from all over the world into a trance today.


Tabatha Butler.(2013). How Walt Disney Influenced Anime. Retrieved from

Racism Does Not Exist?

by Hyeon Woo Lee

Discrimination between different ethnic groups is commonly reported throughout the world. Not to mention the racism against Afro-Americans in US, but also discriminations against Hafu people in Japan, unfair treatment against southeastern brides who came to Korea for marriage, etc. With no doubt such phenomena are spread widely over the world. Professor Terry Kawashima states that race works through several visual readings, or interpretations of the physical differences of a person. However I would like to raise a question of whether racism really exists. Is what we call racism really an act of discriminating other groups of people because of their physical looks? Or is there something else, some other factors that affects us but are hidden beneath the word racism?

In 1994, there was a systematic massacre of minority ethnic groups by major ethnic groups. The Hutu, a majority ethnic group in Rwanda, attacked the Tutsi, a minority group. Triggered by death of the president, Hutus started killing every Tutsi in sight. As a result, at least 500,000 people were killed. The point here is that in external physical appearance, the Hutu and the Tutsi had no difference at all. They all looked like the same black people. However Hutu accused them of being “different”. This may mean different genetics, but it doesn’t make sense since it is widely known that two members of the same ethnic group can be just as different genetically as two people from different ethnic groups. Then in this case, it is safe to say that physical racism was just an official reason, and the true reason mostly lied in the economic structure of Rwanda. The Tutsi monopolized most of Rwanda’s economy while Hutu had very little in it and was unhappy with the fact.

The history of mankind has been a continuation of conflicts, like constant war. Whether it is large or small, there was always war among different groups. The cause varies; it could be a fight for ideology, conflict over economic benefits, or even basic survival itself. However when people mention the difference in ethnicity as a cause of war, I seriously doubt it. It is not the difference that causes conflicts between ethnic groups, but it is rather the way we interpret it. All those conflicts claiming that were triggered by different ethnicities, like the case in Rwanda, actually has other reasons hidden behind the mask of racism. So come to think about it, maybe there isn’t any “true racism”, in which one is hostile to the other for the sole reason of being different, in the world. I believe that there is always something else.