The preference for lighter skin in Mexico and Asia

by Han Si Hun (Jake)

In the book Shades of Differences, Christina Sue talks about the categorization of the color in Mexico (especially in Veracruz), and I believe that this categorization of color in Mexico is similar to the discrimination of races. As Sue argues, “Veracruzanos do not embrace their mixed-race status in and of itself: instead, they strive to ‘whiten’ themselves and their progeny.” It can be said that Veracruzanos have a strong preference for white. Sue also argues that Veracruzanos are looking for partners who have whiter skin for the possibility of the next generation coming out with lighter skin, and that Veracruzanos have strong images of black people related to the history of slavery.

This kind of discrimination and the preference of lighter skin color actually happened to my friends when I was staying in Singapore. I never really had an issue with the light skin or dark skin thing in Singapore. However, I went to of those middle schools where most of the black friends (Malaysian and Indians) dated either light-skinned black women or people of another race (lighter skinned people). I did not have a problem with people preferring light skin but sometimes I feel it people are sort of implying “darker” skin is worse. I used to be able to see people’s preferences for things as simple as that. But I remembered the question that I raised to my friend “why are you preferring to meet lighter skin than you?” and my friend was saying, “It is because I want my kids to be lighter than me.” This can be said that the preference of lighter skin is not only happening in Veracruz, but also in Asian countries.

I found out a report from The Asia Market Intelligence (AMI), which showed that the 68 percent of Hong Kong men are more appealing to lighter skin women (Schwartz 2012). In the case of Korea, white skin is also one of the important points for a beauty of women and it is also a part of men`s preference for their partner as well. We Koreans are also having stereotypes of darker skinned people as the people from the countryside. This can be said that the color discrimination on people is not only happening in Mexico but it is also a problem happening in Asian countries as well.

Works Cited

Schwartz, S. (2012, July). Men find fair skin more alluring. South China Morning Post.

Why Does Skin Color Matter in Indian Marriages?

by Sho Hamamoto

It seems that having fair skin still matters in Indian marriages. Many Indian men and women are suffering from an obsession with fair skin. Why is it important to have fair skin in Indian marriages? There are three possible reasons for the obsession. Jyotsna Vaid (2009) mentions maintaining the purity of the bloodstream of the upper castes and an association between darker skin and lower class working under a hot sun. India is a very strict class society due to the caste system and sensitive to social classes. This is one of reasons why the percentage of arranged marriages in India stands at 90%. Arranged marriages prevent marriages between different classes. Skin color is one of class symbols. As Glenn mentions, there is an association between darker skin and lower class working under a hot sun in India. Due to the fact that skin color represents one’s class in India, people prefer fair skin (upper class) to darker skin (lower class).

Agrawal (2012) provides another reason for the preference for fair skin is a mind-set by British rule. Under the British rule, Whites were superior to Indians (darker skin people). The legacy of British rule may still remain in the Indian society and create an image that lighter skin is superior to darker skin.

Lastly, media is a major contributor to creating an image that lighter skin is better than darker skin. In media including TV programs, ads, and movies, lighter skin tends to be described as a sophisticated feature. People on media tend to have fair skin and those media create an ideal image of people. As a result, people have had an image that lighter skin is more sophisticated than darker skin.

As seen above, skin color still matters in India marriages because of a strict class society in India, British rule, and an image that fair skin is sophisticated created by media. It is not easy to change the situation because you have to change the structure (class society, media and so on).

An interesting point is that an association between fair skin and “a sophisticated image” can be seen in many other countries, such as Japan, China, Korea, and Singapore. Why is the sophisticated image of fair skin shared in different countries? Personally, a class society has much to do with this phenomenon. Darker skin may be linked to lower class working under a hot sun while fair skin is linked to upper class. This historical image has created the sophisticated image of fair skin and media has bolstered the image. This can be an explanation for the shared image of fair skin in many different countries.


Agrawal, V. (2012). Why Indian men want fair skin brides? Retrieved from–health/relationships/why-indian-men-want-fair-skin-brides

Glenn, E. (2009). Shades of difference. Stanford: Stanford University Press.

Lancy. (2013, April 15). Does skin color really matter in Indian marriages?. Retrieved from

Statics Brain. (2012). Arranged/forced marriages statistics. Retrieved from

Why Indian Men want Fair Skin Brides from