Expansion of plastic surgery, a new era of beauty culture

English: Photo of Mini Facelift Cosmetic Surge...

English: Photo of Mini Facelift Cosmetic Surgery Procedure being Performed by Facial Plastic Surgeon. (Photo credit: Wikipedia)

by Kiho Kozaki

Plastic surgery is a widespread phenomenon today, and is more popular and accepted than ever. Aman Garg once said that plastic surgery is a medical specialty concerned with the correction or restoration of form and function. Now some studies and surgeons insist that plastic surgery is the “correction” of facial features. The American Society of Aesthetic Plastic Surgery (ASAPS) conducted a survey which is the 17-year national data for procedures performed from 1997-2013, and during that period, there was a 279% increase in total number of plastic surgery both surgical and nonsurgical procedures. Though the statistic covers only procedures done in the United States, I assume that same result would be seen in elsewhere in the world.

The survey also shows that the plastic surgery’s popularity among racial and ethnic minorities, who had approximately 22% of all cosmetic procedures: African-Americans 7%, Asians 5%, Hispanics 8%, and other non-Caucasians 1%. The percentages vary depending on the studies, however, as a common observation, racial and ethnic minorities seem to seek out plastic surgery more than Caucasians.

Nadra Kareem Nittle, a race relations expert, said that is because minority groups still feel pressure to live up to Eurocentric beauty norms. They alter traits such as prominent noses or hooded eyelids. Moreover, weaves, wigs and skin whitening creams continue to enjoy mass appeal in communities of color. Then, this phenomenon of plastic procedures raises a question: do they undergo these procedures in order to look like Caucasians? Or just to gain self-esteem and to look good?

Since the standard of beauty seem to be a Westernized ideal, some people are dissatisfied with their ethnic features and believe they are ugly. Angie Rankman wrote that the appearance of mostly unattainable model normalizes certain body images, and then people perceived problems with their own features. The result is that many people are left with deep seated psychological insecurities about themselves and their body image, often resulting in unreasonable expectations in regard to cosmetic surgery.

As Alexander Edmonds, a lecturer of Anthropology at Macquarie University in Sydney, notes, mass media uses this ‘market value of appearance’. I argue that is not necessary to conclude that they want to look like Caucasians. Of course there is a big influence by mass media remaining people dissatisfied with their features and the desire for Caucasians may exist but that does always not mean they want to cross racial and ethnic lines. Some people may wish to, but I assume that majority of people still want to remain as who they are.

Dr. Samuel Lam, a plastic surgeon cited in Bagala’s article, called it ‘ethnic softening’. It means the softening of facial features that patients deemed overly ethnic but still preserving their ethnicities. Most of the patients are becoming more willing to work with their ethnic features rather than work against them.

Edmonds says there is a slippage between the national cultural notion of a ‘preference’ and a racial-biological notion of a ‘type.’ So, according to Edmonds, operations like breast surgeries can be linked to national but not racial identities.

Plastic procedures are much complicated that we cannot simply conclude why it gets more popular than ever among racial/ethnic minorities. Now, we are in the era of expansion of beauty culture. Though patients who underwent plastic procedures may insist that was their personal choice, and that they wanted to look better to boost their self-esteem, it is not simple as they insist. We should note that their assumptions and beliefs may be constructed from deep-rooted national cultural norms, racial-biological norms and certain expectations of appearance. Right now we are in the middle of seeking a new way of accepting and dealing with the widespread beauty norms.

References

American Society of Aesthetic Plastic Surgery. (2013). 2013 ASAPS Statistics: Complete charts [Including National Totals, Percent of Change, Gender Distribution, Age Distribution, National Average Fees, Economic, Regional and Ethnic Information] http://www.surgery.org/sites/default/files/Stats2013_4.pdf

Bagala, J. (2010). Saving Face: More Asian Americans opting for plastic surgery. Hyphen Asian America Unabridged, 22. http://www.hyphenmagazine.com/magazine/issue-22-throwback/saving-face-m ore-asian-americans-opting-plastic-surgery

Edmonds, A. (2007). The poor have the right to be beautiful: cosmetic surgery in neoliberal Brazil. Journal of the Royal Anthropological Institute 13:363-381.

Garg, A. (n. d.). Plastic Surgery. Cite lighter. http://www.citelighter.com/science/medicine/knowledgecards/plastic-surgery.

Nittle, K, N. (n. d.). Race, Plastic Surgery and Cosmetic Procedures. About News.  http://racerelations.about.com/od/diversitymatters/tp/Race-Plastic-Surgery-An d-Cosmetic-Procedures.htm

Rankman, A. (2005). Obsessed With Beauty: The Rush To Cosmetic Surgery. Aphrodite Women’s health. http://www.aphroditewomenshealth.com/news/cosmetic_surgery.shtml

Skin tone and Self-esteem among African Americans

Malcolm X

Malcolm X (Photo credit: Wikipedia)

by Hiroyuki Matsuyama

As Verna Keith says, skin tone is one of central features for determining one’s self image, and it happens a lot that your occupation or income are decided by looking at your skin tone. It is so sad, but it is the fact that we are facing today. From this point of view, mulattos distanced themselves from the larger African American community by excluding darker blacks from their social organizations. Moreover, they were avoiding intermarriage with people with darker skin so as to pass their advantages on to their children. In this way, even within black communities, there was hierarchy and discrimination against other people.

It is truly difficult to eliminate this injurious racism completely, and it would probably not happen that people would evaluate others and give jobs equally, but prejudicially. In spite of this unfairness, I hope people who are discriminated against to keep having self-esteem, at least to a certain extent. Thus, Malcolm X was really great person because he tried to make people have confidence. He claimed a notion “black is beautiful” in order to fight against racism.

Nonetheless, it is not for criticizing or discriminating against white people, but for attempting to undo black-on-black racism. The reason is because black people were brainwashed by white power, so he thought that he needed to remove this structure as a priority concern. By stating this concept, he tried black people to have self-esteem.

In addition to this, there is a famous speech ‘Who taught you to hate yourself’ by Malcolm X. In the speech, even though his words were sometimes inappropriate, he encouraged audiences well by saying features that are supposed to be words for insulting black people, such as lips, hair texture and so forth. This speech was really helpful for those who were struggling, and they started to have Afro hairstyle to show their self-esteem. This hairstyle enabled black people to express their culture and historical identity.

In conclusion, cruel racism is still going on in today’s modern world unfortunately. Even though people have started to think more about it, racism is still harsh and out of control. However, people who are racially discriminated against should try to stand up and claim your opinion without any fear. Every single person should be oneself, not like others. Being another person by imitating others or dissimulating yourself is not the way you are. In my opinion, that is the end of your life when you have lost your self-worth.

Reference

Keith, Verna M. 2010. “A Colorstruck World: Skin Tone, Achievement and Self-Esteem Among African American Women.” In Shades of Difference: Why Skin Color Matters, edited by Evelyn Nakano Glenn. Stanford, CA: Stanford University Press.

How African Women See Themselves

by Yutaro Nishioka

The term colorism is defined in the work of Verna M. Keith, “A Colorstruck World: Skin tone, Achievement, and Self-Estimation Among African American Women,” as “the privileging of light skin tone over dark skin tone” (Keith, 2009). In other words, people with dark skin are seen as inferior to those with light skin. This view was somewhat hard for me, as a Japanese, to perceive in Japan, especially before I went to Atlanta at the age of 16 as an exchange student. Before I went to Atlanta, I had never known a black person; I had not seen a black person at school, supermarkets, stations, parks, libraries, or any other public places. Hence it is natural that I could not really perceive or feel colorism in Japan.

According to Keith (2009), black women (and even girls) are encouraged or even told to “marry light,” that is, marry a husband of lighter skin tone, so that they can at least “save” their children from having to go through the hardship and pain of being discriminated against for having dark skin, even if they had to suffer it themselves. Young black girls are even told not to play outside in the sunlight because that would make their skin even darker, which would make them “less attractive (often not spoken aloud)” (Keith, 2009).

While white or European features, such as “blue, grey or green eyes, straight hair texture, thin lips, and a narrow nose” are seen as “higher status,” more attractive, and intelligent, black or African features, such as “broad nose, kinky hair, full lips, and brown eyes” are devalued both inside and outside of the black community (Keith, 2009). This phenomenon, in my opinion, is horrible because not only do young black children get discouraged from playing outside—young children naturally like to play outside—but also the reason or excuse that the adults, or society, use for this phenomenon is extremely lame: having dark skin is somehow less attractive, and any attempt to avoid darkening the skin tone is thus justified. This can even affect who black American women will “date and marry” and the kinds of jobs they end up having (Keith, 2009).

To my surprise, these advices are given “out of love, and a deep historical understanding” of the discrimination against those with dark skin tone (Keith, 2009). This may imply that many black American women would rather “suck it up” and teach their children not to darken their skin any further to avoid undergoing the hardship, than fight the society and discrimination. It might be that the power of the discrimination against people with dark skin is so overwhelmingly strong and influential that they do not have a choice but to suck it up and do what the society tells them to do, that is, to avoid darkening their skin tone and marry a light skinned husband to make sure at least their children’s skin tone turns out lighter.

Reference

Keith, V. (2009). A Colorstruck world skin tone, achievement, and self-esteem among African American women. In Shades of Difference: Why Skin Color Matters, edited by E.N. Glenn. Stanford, CA: Stanford University Press.

Colorism within the black community in the U.S.

by Nami Irikuchi

When I first read “A Colorstruck World” by Verna Keith, I could not believe that there was/is a discrimination against black people by black people. As most of us know, white people have discriminated against dark-skinned people, African-Americans in the U.S. People have thought that white people are superior to black people. The lighter skin black people have, the better life they can have.

What I want to say is that the differences of their skin color occurred because of genetics. The activation level of melanocyte is different between blacks and whites, and its activation level is decided by their genes. Even dark-skinned people who did not do wrong things to others have been discriminated against.

In the reading, Keith writes that dark-skinned mothers try to protect their daughters from sunlight not to have darker skin. I thought that if I were a dark-skinned women and had a dark-skinned daughter, what advice would I give to my daughter? If it is now, then I would not, but I would have advised if it was the past, when there was more discrimination against blacks. When I advise my daughter, I would not tell why I would try to protect her from the sunlight. They do not need to know the fact that dark-skinned women would not be preferred, and also black people did not do anything that was worth discriminated. Just because they have the darker skin, they would get discriminated against.

Some black males now also think that black females are less attractive, though they have the almost same color. I think that it is related to not only racism or colorism, but also gender issues. I found an internet article which said that black men try to date light-skinned women because they find them more beautiful than darker-skinned women. Furthermore, if they got married and had children with those light-skinned women, there is a possibility that they could have children who have “favorable features,” such as lighter skin and eye color. Those children might face less discrimination.

However, in that article, there is no statement about women’s preferences. As we can see, women are distinguished by their appearance at first, and if the appearance did not match to the preference, then men do not try to have a relationship with them. Somehow most people have the prejudice for dark-skinned people, and women still get hurt not only in the white community but also within the dark-skinned community.

Slavery is over. Colonialism is over. But there are still or more discrimination against black people. I think that the situation is very similar to the Japanese people’s attitudes toward Korean or Chinese people. Those people were colonized by Japanese government in the past, and although that period has ended, there are still some Japanese people who think that Korean or Chinese people are bad and they have to get out of Japan. I think that they have stereotyped thinking, and maybe do not know the facts. I also do not know the reality both in the U.S. and Japan, so I really want to research about those problems when I go to the U.S., or encounter some demonstrations for Korean and Chinese in Japan.

When I hear the word “discrimination”, I came up with “against black people” at first. Unconsciously, people tend not to be an attacker and that is why Japanese people try to think about “discrimination against black people”, but not “against Korean or Chinese people.”

References

Garrell, M. Colorism in black community still prevalent, unacceptable. The University Star. Retrieved July 1, 2014 from http://star.txstate.edu/node/1047

Huff Post. (January 13th, 2014).  Retrieved July 3, 2014 from http://m.huffpost.com/us/entry/4588825

Keith, V.M. (2009). “A Colorstruck world skin tone, achievement, and self-esteem among African American women.” In Shades of Difference: Why Skin Color Matters, edited by E.N. Glenn. Stanford, CA: Stanford University Press.

Skin tone and self-esteem: Impacts of colorism

by Keisuke Yamada

In “A Colourstruck World: Skin Tone, Achievement and Self-Esteem Among African American Women”, Verna M. Keith examines the relationships between skin tone, social and economic achievement, and self-esteem among African American women. Keith briefly mentions the history of slavery and how lighter-skinned blacks were more accepted than darker-skinned blacks because they had similarities with white people. As history clearly shows, colourism existed in the past when the skin tones you were categorised in decided what you can do and how you are treated. Even after the period of slavery, colourism continued to affect education, occupation, and income of African American women. The graphs the authour provides clearly show differences in education, occupation, and income among groups of people with different skin tones.

Then, Keith moves on to look at the relationship between skin tone and self-esteem, which I personally thought very interesting. Keith provides two graphs which show the relationships between the level of self-esteem and skin tones in adolescents and adulthood. There is not a huge difference in the level of self-esteem in adolescents. However, as they become adults, self-esteem of very dark brown people drops, although the author says that the results may have been different depending on when you were born. More interestingly, Keith mentions how skin tone is not related or ignored in predominantly white environments. One suggestion was that in predominantly white environments, there is only a distinction between black and white. I had a discussion in the class whether this can be applied to other cases. For example, in a country like US where Asian people are the minority, it is often ignored which part of Asia they come from. However, from the perspectives of those Asian people, it is of course a big of deal where they originated.

As we discuss the issue, I heard that the ratio of ‘black’ and ‘white’ people is changing in some parts of the US, and I guess that some parts of the world may be experiencing similar shifts as well. So my last question was whether colorism would still matter for some people, considering this shift may occur in the future. I personally think that it would have less influence on one’s self-esteem and career achievements, but at the same time, it is also possible that there would always be some kind of distinction or differentiation beside the idea of colorism.

Reference

Keith, Verna M. 2010. “A Colourstruck World: Skin Tone, Achievement and Self-Esteem Among African American Women.” In Shades of Difference: Why Skin Color Matters, edited by Evelyn Nakano Glenn. Stanford, CA: Stanford University Press.

Chinese as “honorary Whites” in Apartheid South Africa

“For use by white persons” – sign from the apa...

“For use by white persons” – sign from the apartheid era Español: “Sólo para blancos” – letrero de la era del apartheid (Photo credit: Wikipedia)

by Krishna Vanstraelen

If assimilation theory seems to oppose the general trend for first generation Chinese migrant in recent years, it however sheds light and corroborates segmented assimilation theories for the second and third generations. The first wave of Chinese migrants in South Africa in the early 1900s has followed a so-called typical way of integrating a culturally foreign society. Though what drove Chinese migrants in South Africa to follow classic segmented assimilation theories is the succession of two distinct historical events, their entrepreneurship and desire to access the higher sphere of South African society, which is striking and somewhat unusual, given the political and social nature of the host country.

Much like current Chinese migrants to South Africa, first generation migrants tended to send their offspring to China, both to learn and preserve Chinese tradition and culture and to receive what parents viewed as a “proper” education. However, in the early 1950s, the Immigrants Regulation Amendment Act enacted by the newly established Communist Party, along with the strengthening of institutionalised apartheid in South Africa, made it increasingly difficult for Chinese to travel in and out of China, hindering thus education in the home country.

When examining the case of first, second, and third generations, Yoon Jung Park, the most cited scholar in this specific field, refers to them respectively as shopkeepers, fence-sitters, and bananas. Shopkeepers because these children born in the 1920s and 1930s usually received Chinese education, had little to no English proficiency, and typically ended up helping their parents as shopkeepers or working in unskilled or semi-skilled positions in factories, retail shops, or offices. Though second generation children as well, fence-sitters were born from the 1940s through the early 1960s, and were labelled as such due to an ambiguous identity.

Although growing in a climate separating whites and non-whites, Chinese migrants and their children were given concessions and privileges as their social status shifted progressively towards “honorary whites”. Hence, most Chinese children born during this time period attended private white church schools by means of a progressive loosening of discriminatory rules and heavy financial sacrifices made by their parents. Ineluctably, as children were gradually losing their Chinese language ability and increasingly conform to western culture, their identity and place in the South African society became equivocal.

Lastly, the bananas refer to the physicality of the fruit; yellow on the outside, white on the inside. Born in the late 1960s through the 1970s, these children had little to no experience of Apartheid-era discrimination, as Apartheid and its institutionalized rules were gradually fading away—at least for Chinese residents/citizens, who enjoyed a full primary and secondary education alongside white children in government and private white schools. As a result, most children of this generation developed a strong affiliation to western culture, low relations to China and its language, and an ever-growing number completing tertiary education allowing them to climb the social ladder (Park, 2009).

The crux of Chinese assimilation that trails segmented theories is found in the early 1950s, when regulatory rules hamper Chinese migrants to follow customary patterns in regards of their low integration and their offspring. When returning to their home country became less of an option, Chinese migrants generally estimated that providing their children with better/white education will facilitate and increase their social mobility. Through massive financial sacrifices and the withstanding of discriminatory rules and societal norms, parents of children born from the 1940s through the early 1960s (and onwards) were able to send them to white schools, allowing these children to access tertiary education and gain a foothold and recognition in the South African society.

Reference

Park, Y. J. (2009). A matter of honour: Being Chinese in South Africa. Lanham, MD: Lexington Books/Rowman & Littlefield Publishers.

Multiculturalism or Anti-Multiculturalism in Japan

English: Ainus wearing their traditional cloth...

English: Ainu wearing their traditional clothes, Ainu Museum, City of Shiraoi, Hokkaido, Japan (Photo credit: Wikipedia)

by Naresh Kumar

The Japanese version of multiculturalism is anti-multiculturalism. Every action or support, provided by the government and people of Japan is not for cultural minorities but for the social and cultural majorities. When we read the literature it provides us with skepticism. I believe that the job of the literature is not to tell us whether it is right or wrong, but it needs to urge readers to think critically before they decide what is right or wrong. There is a need to accept people for who they are, rather than trying making them into who we are. We all are different but isn’t that a good thing. Japan is the last developed country to move towards minorities’ rights. A tradition which was important to Ainu’s ancestors has become to modern Ainu, a matter of cultural survival. It is hard to find someone in the current generation who speaks Ainu fluently, and it is because of the oppression by the Japanese government from the past century.

The Ainu minority in Japan is struggling to keep up their identity and culture. The oppression from the government is not anymore but it has driven Ainu minorities towards extinction. After Japan started its internationalization, the slogans like international exchange, cultural exchange, etc., are heard very often. Commentators say that Japan is on the route of becoming a multicultural country. The notion of Japanese multiculturalism is embedded in Japan’s culture, education and society and this excludes minority groups of Japan.

In Hokkaido, Ainu museums and cultural centers can be found, but is it to distinguish themselves as different people or to provide a picture of Ainu culture for Japan? It is hard to figure out whether Japan is preserving history or ignorance. Many see Ainu people as part of Japanese people. However, it is hard to distinguish whether government policies are to include or exclude the Ainu people. Behind different policies promoting Ainu culture, there is a continuing story of Ainu discrimination.

The consensus by the government shows that there are around 30,000 Ainu people left (Onishi, 2008). However, the exact number of Ainu population in Japan in unknown as Ainu people are excluded from the census. Many argue that this is the result of an exclusion policy by the government. The Ainu language is passed through parents to children without any proper written forms (Aljazeera, 2010). 1974’s Ainu welfare program was introduced to raise the living standards of Ainu, but the Ainu’s living standards have lagged behind those of other Japanese (ibid). Many Ainu people hide their identity because they fear discrimination. Japan is the last developed country which is working towards equality but the process is really slow. I fear that if such cases of discrimination, exclusion from social welfare, etc. carry on, then Ainu population might extinct from Japan.

References

Aljazeera, (2010, February 4). Japan improves relations with Ainu. Retrieved from http://www.aljazeera.com/news/asia-pacific/2010/02/20102465020204126.html

Onishi, N. (2008, July 3). Japan Recognizes Ainu as an Indigenous People, but what comes next? Retrieved from http://www.nytimes.com/2008/07/03/world/asia/03ainu.html?pagewanted=all&_r=0

Brazilian immigrants children’s identities between expectation and reality

by Minako Sanda

“On the sports festival day, Brazilians were gathered and forced to dance Brazilian Samba. I hated it. While I was trying my best to assimilate to Japanese friends, being forced to dance with Brazilians felt humiliating. We studied about many countries, but there was no class that featured me (Japanese-Brazilian), but if any, I kept distance from or deleted those memories. Until I got into Junior High, I didn’t like to be seen as a Brazilian, in High School I started to think I don’t care, then in University I began to like it” (From an interview with a Brazilian immigrant, Amano, 2013)

The author’s interview with his Japanese-Brazilian friend sounded familiar to me because I have a friend in similar circumstances as this interviewee. I remember she had a hard time reading textbooks and had extended classes after school.

Nonetheless, I have known only a little about her feelings as a Brazilian immigrant as we spent a few years together in Kobe. I never saw my friend as someone different, except for what she knew about the different country where she had lived, and according to her—she belonged there. As a child I didn’t think ‘belongingness’ was something to ponder; we were in Kobe and that was where we belonged, at least I thought so.

Indeed, the feeling of belongingness is simple for those who lived in a culture and places where people speak a common language. The formation of self identity went along with the cultural environment. But those who have moved from one culture they know well to a foreign one, and then return to their home culture after assimilating to another environment, trying to identify themselves in multiple cultures suddenly starts to make them feel like their feet are off the ground, as if they were indecisive people in-between here and there.

Throughout our class, we have learned how some can choose to take advantages of an in-between lifestyle, for instance I now understand that I benefit by choosing to study abroad, knowing cultural differences, and assigning such advantages as part of my identity. However, for people who did not have choice—in the following contexts, children of immigrants—and therefore have had to struggle to identify where to call their home, the feeling of belongingness is not so simple.

I imagine this struggle is vivid in the case of children in lower grades of elementary school. Moving to another place when they may have just began developing solid identities does not simply mean the struggle of language acquisition. There must be an entire reconstruction of personality and identity in order to gain comfort ‘standard’, in other words, to be treated just the same as everyone else in host country.

According to Amano (2013), who interviewed migrant children, the parents of the interviewee (in the beginning of this paper) had a strong will to put him in Japanese education. Likewise, many immigrants recognize Japanese schools have better education than those in Brazil. This interviewee came to Japan with his parents when he was in grade 3, and studied in Japanese school till he graduated university.

I think this expectation puts a great pressure on Brazilian children who not only need to catch up with language but also learn the ‘standard’ level of contents. This was a serious task for them because they have to fight against the stereotype which tends to be easily put on individuals as ‘lazy’, ‘not serious’ Brazilian, despite the lack of adequate language support that matches the on-going contents of other Japanese children are learning.

“Japanese public education envisions an egalitarian and communal notion of citizenship, in which students become equal members of the nation-state and part of tightly knit, cohesive social groups. To this end, teachers strive to provide students the necessary skills. However, in the space between the school’s ideals and reality, many immigrant children are left behind in the Amigos Room to idly complete worksheets and play, as the years until graduation pass them by” (Moorehead, 2013).

Is this a failure of Japanese education system not providing tailor-made support to immigrant children? Even if they are giving special support to immigrants. somehow it ends up segregating the children from the average Japanese children’s learning contents? Or is it their parents who are putting too-high expectations on the children? Or, could it be, children who are really just lazy?

As a result, children stand between their parents’ expectations and reality. Their parents expect their children to grow as ‘successful Brazilians who got educated in Japan’, whereas in reality they are failing to identify themselves in neither a fully Brazilian community nor as well-assimilated foreigners in Japan.

References

Amano, Masato. (2013). Study of the Actual Condition of the Foreign Student in Japan by Interview ―The Importance of The Degree of Expectation and The Identity―. インタビューを通した日本の外国人児童の実態に関する研究 ―期待度とアイデンティティの重要性について―, Departmental Bulletin Paper. Aichi:Japan.

Moorehead, Robert. (2013). Separate and Unequal: The Remedial Japanese Language Classroom as an Ethnic Project. The Asia-Pacific Journal 11(32):3. Retrieved July 26, 2014 at http://japanfocus.org/-Robert-Moorehead/3980

Double Consciousness at Miss Bronze Contests

by Miyu Fujihara

In “The Color of an Ideal Beauty Queen,” Maxine Craig talks about how Miss Bronze or beauty contests clearly show “systems of representation”, which makes contests such as Miss Bronze significantly different from beauty contests mostly for white women. System of representation can be simply explained as differences of perspective. Specifically skin color is one of the elements that decide representation, as well as other factors like body features. For example, blond hair represents white race and a dark-skinned person evokes the image of low social status, and so on. However, since systems of representation are different depending on the racial group, features can represent anything. Thus the definition of beauty differs a lot among groups, thus making different impressions. What black people and white people think is beautiful can differ.

As Craig mentions in her chapter, at the Miss Bronze Contest, black contestants try to walk carefully so they can show their well-educated behavior, which reminds people of middle class manners or the social representation of whites, and some straighten their hair to be “white” in order to achieve beauty acknowledged by the majority.

However, at the same time, since it is Miss Bronze, the contest which decides the symbol of the race, contestants want to keep their blackness or authenticity in their appearance. This is why some get their hair short in order not to be too white (long hair is regarded as element of being white). The one that meets the both expectations wins the contest, in other words, the one that is regarded as beautiful from both whites and blacks can win. This whole process to be the winner is said to be based on the one’s double consciousness.

From what I’ve mentioned above, this can be applied to Asian American women in the United States. Keeping racial identity and achieving the majority’s standard of beauty for them is to have black hair or Asian hair, but to keep it long like other white people do. Thus this shows how they have double consciousness.

In my opinion, this is something very considerable and profound in a way it shows that there’s more than one standard of beauty exists. Cherishing her race and natural appearance will build self-confidence and stop people from rushing to get plastic surgery whenever they want to change their race. As for the day a black woman won the beauty contest, it’s proved that the one that’s beautiful is not always white, but black or Asian and any other race. However, even recently it seems that  colorism still exists in a form of social hierarchy. This explains how the concept of multiple standards of beauty was established with color-based social hierarchy coming from colonialism. It sounds difficult to change this issue. Nonetheless, people at least are secured to have their own racial identity and are given the environment where they can be respected from each other in disregard of racism.

Reference

Craig, Maxine L. 2009. “The Color of an Ideal Beauty Queen” in Shades of Difference: Why Skin Color Still Matters, edited by Evelyn Nakano Glenn. Stanford, CA: Stanford University Press.

“Bronze signified race but not a specific color”

Sharon Bailey, Miss Bronze Local winner Carolyn Blakey and Belva Davis (Pageant producer) (Photo credit: turnstyle news)

by Lulu Maginde

“Bronze signified race but not a specific color”

This particular statement seems to support the idea of the Miss Bronze beauty contest, however whether this is actually true or not is debatable.

First of all, the question has to be addressed, would someone find it offensive if they were to be labeled as bronze in terms of their race? Why one thought that it made sense to associate bronze with race or a beauty contest for that matter, is beyond me, especially during a time where one was persecuted because of their race, however in some aspects it did help in dissolving color boundaries so to speak.

The beauty contest that was created during the height of segregation in the 60s, for the purpose of bringing together African American women of all different skin colors as well as making a political statement. Originally most of the winners of the contest accounted for were light-skinned and most commonly came from stable backgrounds. Due to the contests, ‘black beauty queens became important symbols of black worth’, yet if winners were being chosen for the lightness of their skin tone, how do people differentiate between what they are supposed to stand for and what they are being led to believe by these contests? And also what is the standard of measurement for black women, if according to beauty institutions, black worth amounted to the accomplishments of lighter skinned contestants?

It seems that after the first dark-skinned contestant was crowned, people suddenly started taking notice. In an institution that has been dictated by this sense of “white is right”, having a dark skinned beauty queen symbolized that this idea of the lighter skin girl was not as significant or dying down.

For the longest time the many people, from the judges to audiences and even contestants had applied a form of “double consciousness” in regards to their appearance. This sense of double consciousness, where African Americans see themselves and judge themselves as white people see them, as W.E.B. Du Bois described it, only seemed to become less important throughout the end of the 1960s, being replaced by black empowerment. The Miss Bronze beauty contest was the first of its kind created for black women and so it meant a lot this division of color did not persist.

The role these black beauty contests in shaping the way black girls and women in turn see beauty had a great impact as in turn the color regime whereby light skin was the dominant was disappearing, all due to that one lady.

References

Craig, L., M. (2009). The color of an ideal Negro Beauty Queen: Miss Bronze 1961-1968. In Glenn, E. Shades of Difference: Why skin color matters. (pp. 81 – 94).Stanford, CA: Stanford University Press.

Gee, R. (April 21st, 2011). Sharon Bailey, Sacramento producer of the Miss Bronze Pageant, Local winner Carolyn Blakey and Belva Davis.

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