Why do people prefer whiter skin?

By Ye Tiantian

I chose this topic because I myself am a part of the skin whitening market, as I have been consuming skin lightening products since I don’t even remember when. But for all that time, I never asked myself the question of why do I want to whiten my skin? Well, go to any drug store or large mall and ask those purchasing the skin whitening products this question, I am pretty sure that most, if not all, of them will tell you, because they want to be beautiful. But why is white beautiful? That’s the point.

Evelyn Nakano Glenn’s research introduced the skin whitening markets in different regions and among different consuming groups. Glenn used the word “colorism” to explain the growing and even illegal skin whitening markets in African nations which is related to colonialism and the so-called “white privilege”. I don’t know much about the skin whitening market of Africa, African America, India, Southeast Asia or Latin America. Actually, I didn’t even know that there exist such huge skin whitening markets outside Asia until I had read Glenn’s research, since I had always assumed that it is the traditional Asian aesthetic that lead to the practice of using those products. But I do know the whitening market of East Asia or more specifically China.

It is true that I cannot represent all of the consumers in the skin whitening market, but I am pretty sure that I and most of the people I know buying those products are not trying to make ourselves look like white people. We don’t want to be white, we want to be what in Chinese we called “白里透红”, white with rosy touches, like the skin of a newborn baby—an Asian baby, not necessarily a white baby.

As we have discussed before, race is a socially constructed category. It is not like only white people have the biological gene to have white skin. Compare the skin color of a newborn Asian baby with a white person, they are not that different. I cannot tell you for sure that it has nothing to do with white privilege that people like me buy skin whitening products. But at least, I believe this is not the whole story behind the growing skin whitening market in at least China.

If it is all about the white privilege, how can we explain that the practice of skin whitening in China could date back to Qin Dynasty (221-206BC)? Women in China at that time already learnt to make their face white using lead powders, changing their diets and consuming certain kinds of herbals. If you know a little bit about Chinese history, you will know that China used to be one of the most powerful nations of the world; it was even more powerful than Western European nations. If it was only about white supremacy, as it was believed for the African market, it won’t make any sense because there was no such thing as white supremacy in ancient China.

There is one explanation which I highly doubt, but might be true, that the first ruling class of China as a nation, though not united, is white Indo-Europeans. Thus, white skin is linked with the ruling class. But this cannot be entirely proved and for most time of the Chinese history, the rulers were not white people.

My guess is that Chinese want to be white because whiter skin (not pure white skin like white people) is linked with higher social classes inside the Chinese society. From the Qin dynasty, there is this a social ranking in which scholars and officers were always on the top of the social class. What’s the characteristic of scholars or officers? They work indoors, not outdoors. Thus, they are not exposed to sunshine as other farmers, workers, merchants are, and as a result they must have skin more like that  of newborn babies. We even have a word for it in Chinese, “白面书生”. Thus, in the traditional stereotype of Chinese society, whiter skin is linked with higher social class.

This is even true for contemporary Chinese society. We may be educated to treat all kinds of jobs equally and be taught that there is no such thing as better jobs and worse jobs. But the unconscious bias of our mind still to some extent controls our behaviors. And from my observation, there must be such bias and sometimes even conscious ones.

Sometimes, this kind of discrimination is even institutionalized. In the Chinese hukou system, people possessing a rural hukou receive a lower standard of social welfare compared with people with an urban hukou. Those people with rural hukou are normally those working as agriculture farmers or construction workers and other labor intensive jobs. People working in the offices normally have higher social status compared with people working outdoors in construction sites or agricultural fields. A typical image of a successful person working a decent job would be like this, while “migrant workers” or farmers are usually associated with this kind of image and are usually considered as poor, not well-educated and with bad manners.

So my argument is that the preference of white skin may be linked with power and privilege, but it doesn’t need to be privilege of other races and ethnic groups. While white privilege might be an explanation for the skin whitening market in some parts of the world, some times it could because of the privilege of social classes inside the same race and ethnic group. Being whiter doesn’t need to be imitating white people.

Reconsidering Assimilation Theories: The Case of China

by Yuan Mingyang

Although the new assimilation theory supported by Alba and Nee (1997) and the segmented assimilation theory in Portes and Rumbaut (2001) to some extent explain the experience of immigrants and their descendants in the United States, some flaws can be found in the basic conceptions in both theories. For example, Jung (2009) pointed out that the notion of race has been largely overlooked and misinterpreted in both the new assimilation theory and the segmented assimilation theory. These flaws might become more obvious in the context of countries other than the U.S. since both researches are largely based on the U.S., and therefore in the following paragraphs I will examine some key concepts in the assimilation theories in the situation context of China. The aim is not to criticize these theories but to reconsider whether it is appropriate to take these concepts for granted in the assimilation theories.

The first problematic concept is “culture”, which is also mentioned in Jung (2009). Segmented assimilation theory has been criticized to blame everything to “culture”, which tends to essentialize social groups into certain good or bad social images (Jung, 2009). The segmented assimilation theory also uses the term “culture” without making a clear definition of it. Without a clear definition, culture can literally mean everything in human society, and as a result, the argument of the segmented assimilation theory that some groups successfully assimilated in the U.S. due to their culture becomes hollow.

The notion of culture in both theories also fails to analyze the interaction between the groups that are sometimes considered as sharing similar cultures. Lin (2012) made a research about how Taiwanese assimilate in the mainland society. Lin found that the key for Taiwanese to assimilate in the mainland is a Weberian social stratification, instead of a vague notion of culture. Lin argued that it is possible for Taiwanese to assimilate in the mainland society, but only into the group of people with similar socio-economic status and taste, since a large number Taiwanese in the mainland settle in large cities and are businessmen of higher socio-economic status. The segmented assimilation theory would not be able to provide an answer for this kind of cases. Indeed, the segmented assimilation theory might not even notice this kind of cases if it kept overemphasizing the effect of a blurred notion of “culture”.

The term “assimilation” is also hard to be defined in the assimilation theories. Culture is not a good criterion for defining assimilation as discussed above. Although both theories more or less use socio-economic status as a criterion for assimilation, these two theories seldom mention the situation where a group of higher socio-economic status are trying to assimilate in the host society, for instance, Taiwanese in mainland China discussed in Lin (2012). It is also hard to determine whether Taiwanese in China, most of who are businessmen with high socio-economic status, have assimilated in the mainland society, and therefore socio-economic status might not be able to measure assimilation.

National policy, which is part of context in the theory of Portes and Rumbaut (2001), might be another way to examine whether a group is accepted as a member of the country, but usually policy is different from reality. For example, although pluralism is prevailing in the national discourse in China, and many national policies preferred minority ethnic groups over the Han majority, minority ethnic groups usually live in specific areas and are of relatively low economic and education standards (Myers et al., 2013). Although multiculturalism is written in the Constitution, the government focuses more on unity and has a strong control on the autonomous regions of minority ethnic groups (Ibid).

The final point comes to the definition of migration itself. If we define migration only as people moving from one country to another country, we might be blind to the things happening inside the borderline. Both theories are restricted by the international system composed of sovereign states since they only focus on people across the border. The groups that are inside the border from the beginning will not be considered in the theories even if they do not share similar social norms and economic standards with other members in the same country. The neglect of race (Jung, 2009) might also be a result of this kind of theoretical assumption which only focuses on people moving across the border. In the case of China, since Korean, Russian, Mongolian, Tibetan, Uyghur, Uzbek, and many other minority ethnic groups are living inside China (see Myers et al., 2013 for details), their live and the interactions among minority ethnic groups and the majority Han will never be covered by assimilation theories. It is necessary to reconsider from the beginning what we should really focus on and what do all these conceptions really mean when we are studying migration.

References

Alba, R., & Nee, V. (1997). Rethinking assimilation theory for a new era of immigration. International Migration Review, 31(4), 826-874.

Jung, M. (2009). The racial unconscious of assimilation theory. Du Bois Review, 6(2), 375-395. doi: 10.1017/S1742058X09990245

Lin, R. (2012). Birds of a feather flock together: Social class and social assimilation of the Taiwanese in mainland China. Soochow Journal of Political Science, 30(2), 127-167. (Original text in Chinese)

Myers, S. L., Gao, X., & Cruz, B. C. (2013). Ethnic minorities, race, and inequality in China: A new perspective on racial dynamics. The Review of Black Political Economy, 40(3), 231-244. doi: 10.1007/s12114-013-9165-7

Portes, A., & Rumbaut, R. G. (2001). Legacies: The story of the immigrant second generation. Berkley and Los Angeles, CA: University of California Press.

Beauty Per Skin Complexion and Symmetry

Anonymous student post

This blog will focus on beauty ideals pertaining to skin color and facial symmetry.

From Asia to Africa, having a light skin tone makes one more desirable. Colonial invasions have only helped to instil the idea ‘the whiter the better’. Even in Africa skin bleaching is quite popular. Especially in Nigeria where 77% of women use skin bleaching aides (Alonge 2014). While many Caucasians may tan, other races may tend to avoid tanning. According to the media, tanned skin on a Caucasian individual represents fitness and vacationing, yet ads showcasing the tanning of other races is rare or non existent.

Perhaps the desire for lighter skin is due to the “colonial mentality” which preaches that “white is right”. Yet in countries such as Japan and Asia the ideal beauty has been pale and to an extent is still considered the ideal. One only needs to search for images of celebrities to know the standard. For many centuries in Asia the color of one’s complexion has been an indicator of class status with pale being at the top (Wagatsuma 1967).

India also has a status system based on the complexion of one’s skin that has been exaggerated since the invasion of colonialism. The main difference between the availability of opportunities between East Asia, India, and Africa is that in Japan and China tanned skin does not affect job opportunities, but dark skinned foreigners stick out and aren’t treated as nicely as their lighter skinned counterparts (Arudou 2014), but in Korea where a profile picture must be attached to a resume (The Grand Narrative 2010), the discrimination is worse; in India dark skinned people use skin bleaching aides in order to secure a ‘good job’ and/or get a successful arranged marriage partner (Glenn 2008); and in Africa women bleach their skin due to self esteem issues and to get married as the ‘colonial mentality’ still exists along with the racial profiling of black skinned people.

Even in the US and Europe there are issues with the degree of one’s skin color yet bleaching is less common. Being lighter than average in complexion in one’s race gives one special privileges such as receiving discounts, extras, and also better behavior such as in not being profiled (Fihlani 2013). Lighter skinned black people receive extra attention yet being too light or albino excludes one from their race yet they are also excluded from the white race group (Parks 2007). Also bias in treating others differently due to skin tone is a form of internalized racism (Hall 1992).

According to research, facial symmetry is preferred over asymmetrical faces. In Rhodes et al.’s study on facial symmetry, males preferred the perfect symmetrical face more than females, but the preferences of all other degrees of facial symmetry was similar between the genders. In experiment 1, three individuals original portraits were shown along with computer-altered images in the order of low, normal, high, and perfect symmetry (Rhodes et al. 1998). The argument for the reason being that facial symmetry is attractive is due to health in childhood, but such evolutionary claims have been debunked as a myth (Poppy 2014).

In westernized nations a low WHR (waist to hip ratio) is preferred over a high WHR, yet the Matsigenka people, who are isolated from westernization, prefer a high WHR. According to the Matsigenka the low WHR looks unhealthy (Yu et al. 1998).

Also infants responded more to images of symmetrical faces than asymmetrical faces by staring at symmetrical faces for a greater duration of time. Not many studies in facial symmetry have been conducted multiculturally yet current issues in South Korea such as plastic surgery being quite popular may suggest that facial and/or body symmetry is quite important (Chang & Thompson 2014).

Perception bias may also influence the concept of facial symmetry as participants in Little and Jones’s experiment didn’t express a preference for symmetrical faces that were inverted, rather such images were perceived as objects than faces (Little et al. 2003). Overall westernized cultures, (meaning not having been influenced by western media) may prefer symmetrical faces and bodies with a low WHR.

Cross culturally in determining beauty a symmetrical face and clear skin are main ideals that remain (Gaad 2010) while ideals such as having fair skin are of Western (Wade 2014) and East Asian origin (Xiea et al. 2013). If one pays attention to the media, the majority of actresses, models, celebrities and those who appear in the media usually have clear, bright skin, and facial symmetry. Also hierarchy due to skin tone may be a cultural issue, but it is most likely not strictly just a cultural issue alone, but also internalized and externalized racism (Hunter 2007).

References

Alonge, Sede. “Not all African women believe ‘black is beautiful’. And that’s OK.” The Telegraph 18 July 2014. <http://www.telegraph.co.uk/women/womens-life/10973359/Not-all-African-women-believe-black-is-beautiful.-And-thats-OK.html>.

Arudou, Debito. “Complexes continue to color Japan’s ambivalent ties to the outside world.” The Japan Times (2014). <http://www.japantimes.co.jp/community/2014/07/02/issues/complexes-continue-color-japans-ambivalent-ties-outside-world/#.VJl6oAABA>.

Chang, Juju, and Victoria Thompson. ” Home> Lifestyle South Korea’s Growing Obsession with Cosmetic Surgery .” ABC NEWS, 20 June 2014. <http://abcnews.go.com/Lifestyle/south-koreas-growing-obsession-cosmetic-surgery/story?id=24123409>.

Feng, Charles. “Looking Good: The Psychology and Biology of Beauty.” Journal of Young Investigators 6.6 (2002). <http://legacy.jyi.org/volumes/volume6/issue6/features/feng.html>

Fihlani, Pumza, and Thomas Fessy. “Africa: Where black is not really beautiful.” BBC NEWS AFRICA. BBC, 1 Feb. 2013. <http://www.bbc.com/news/world-africa-20444798>.

Glenn, Evelyn N. “Yearning for Lightness Transnational Circuits in the Marketing and Consumption of Skin Lighteners.” Gender & Society 22.3 (2008): 281-302.

Hall, Ronald E. “Bias Among African-Americans Regarding Skin Color: Implications for Social Work Practice.” Journal of Black Psychology 2.4 (1992): 479-86. <http://rsw.sagepub.com.libproxy.library.wmich.edu/content/2/4/479.full.pdf+html>.

Hunter, M. “The Persistent Problem of Colorism: Skin Tone, Status, and Inequality. Sociology Compass” (2007), 1: 237–254. <http://www.mills.edu/academics/faculty/soc/mhunter/The%20Persistent%20Problem%20of%20Colorism.pdf>

Little, A. C. & Jones, B. C. (2003). Evidence against perceptual bias views for symmetry preferences in human faces. Proceedings of the Royal Society of London B, 270: 1759-1763. <http://faceresearch.org/students/symmetry>

Parks, Casey. “Black Woman, White Skin.” Marieclaire.com. N.p., 13 July 2007. Web. 20 Dec. 2014. <http://www.marieclaire.com/politics/news/a557/black-white-skin/>.

Perrett, David et al. Symmetry and human facial attractiveness. Evolution & Human Behavior. 1999 (20): 295-307. <http://facelab.org/bcjones/Teaching/files/Perrett_1999.pdf>

Poppy, Brenda. “Facial Symmetry is Attractive, But Not Because It Indicates Health.” Discover 12 Aug. 2014. <http://blogs.discovermagazine.com/d-brief/2014/08/12/facial-symmetry-attractive-not-because-indicates-health/#.VJlWpAAAM>.

Rhodes, Gillian, Fiona Proffitt, Jonathon M. Grady, and Alex Sumich. “Facial symmetry and the perception of beauty.” Psychonomic Bulletin & Review 5.4 (1998): 659-69. <http://link.springer.com/article/10.3758/BF03208842>

Saad, Gad. “Beauty: Culture-Specific or Universally Defined? The universality of some beauty markers.” Psychology Today (2010). <http://www.psychologytoday.com/blog/homo-consumericus/201004/beauty-culture-specific-or-universally-defined>.

The Grand Narrative. “Korean Sociological Image #40: As Pretty as a Picture?” The Grand Narrative: Korean Feminism, Sexuality, and Popular Culture, 16 June. 2010. <http://thegrandnarrative.com/2010/06/16/korean-resumes-photographs/>

Wade, L. (2014, May 16). When White is the Standard of Beauty. The Society Pages. <http://thesocietypages.org/socimages/2014/05/16/white-as-beautiful-black-as-white/>

Wagatsuma, Hiroshi. “The Social Perception of Skin Color in Japan.” Daedalus 96.2 (1967): 443-97. <http://www.jstor.org/discover/10.2307/20027045?sid=21104921217471&uid=2129&uid=4&uid=2&uid=70&uid=3738328>.

Xiea, Qinwei (Vivi), and Meng Zhang. “White or tan? A cross-cultural analysis of skin beauty advertisements between China and the United States.” Asian Journal of Communication 23.5 (2013).

Yu, D W., and G H. Shepard. “Is Beauty In the Eye of the Beholder?” Nature (1998): 396, 321-322+. <http://www.academia.edu/296731/Is_Beauty_In_the_Eye_of_the_Beholder>.

“Racial” Discrimination in China: A Brief Overview through the Experiences of Chinese Han People

by Xu Yuan

“Race” as an English word has totally different meaning in China, another Chinese word “民族” [1](National Minority) is usually used to describe different ethnic groups instead. 91% of Chinese population is of the Han race, which is the the only non-minority in this country.

“Racial” discrimination in China should be more accurate as “ethnic discrimination” or “geographic discrimination” [2]. “Geographic discrimination” based on geographic differences and cultural gaps, because of national minority’s regional distribution of residence, most minority ethnic groups live separately from other different ethnic groups and have their own ethnic autonomous regions in China, as shown in the graph. Also, the Registered Residence policy makes ethnic identification and their privileges obviously and invidiously [2], which causes the current phenomenon of ethnic discrimination, which exists as one manifestation of geographic discrimination in China.

Screen Shot 2014-12-04 at 1.25.45 PM

As a Chinese scholar Chen Guojie’s studies indicate [4], China’s geographic features cause the prosperous eastern part and poor western part. In the east, convenient transportation, comfortable climate, the large area of plains and the most of the nation’s population promote the sustained and rapid economic growth. In the west, high-altitude plateau and extremely climate affect the progress and integrity of infrastructure, thus result in economy of minority areas has always lagged behind the eastern coast areas. Discrimination caused by economic disparity widespread in the eastern coastal areas, and such discrimination has no connections with race, nation, or skin color. China’s ethnic discrimination comes from imbalance of regional development between less-developed western minority areas and highly-developed eastern coastal Han neighborhoods.

About the debate of whether geographical discrimination comes from ethnic discrimination or ethnic discrimination comes from geography, through my survey and interview of all my old classmates I can reach in high school and former university, 93% of the respondents care more about geography and wealthy status than ethnicity. Especially the data from college, all the classmates are from everywhere all over the country and several of them are minorities, 97% students hold the same opinions. The different opinions are focus on complaints and the feeling of unfair about ethnic privileges, such no one-child policy, less or no tax, allowed to carry weapons, free college tuition, free dormitory, regional autonomous and even monthly financial subsidy [5].

The word “Race” in Asia and Western world means totally different things, especially in countries with tens of hundreds of national minorities like China. According to Chinese scholars’ analysis about legal system [6], with the population and trade integration, more and more African Southeast Asian migrants have been in China and the population is increasing rapidly in recent years, racial barriers and inadequate legal system would be problematic.

Reference
[1]. 《“中华民族多元⼀一体”理论的创⽴立、内涵及其影响》. 中国社会科学院
[2]. 《地域歧视背后的社会⼼心理分析》. (2010年). 《中国新闻周刊》
[3]. Scanned from《中国少数民族⻛风情⼤大观》.(1992年). 中国民族摄影艺术出版社
[4]. 陈国阶. 《我国东中⻄西部发展差异原因分析》. 《地理科学》. 中国科学院⽔水利部. 成都⼭山 地灾害与环境研究所.
[5].⻢马启智. (2012年). 《我国的民族政策及其法制保障》.《中国⼈人⼤大》
[6].冯博林. ⺩王婧. 李思洋. 胡晋煜. 徐韬. 《全球化冲击下我国⾮非洲移民相关法律问题研究—— 以⼲⼴广州市⾮非洲移民及其聚集区为例》. 中国⼈人民⼤大学 法学院

The Worldwide Abuse of Women

English: American women's earnings by educatio...

English: American women’s earnings by educational attainment, from Women in America (2011) (Photo credit: Wikipedia)

by Olivia Katherine Parker

As an American-born woman, I have a choice. I have a choice to my career, who I marry, whether or not I raise children, and how I spend my future. Women in other countries are not as fortunate. In class, we discussed a few of these cases. For example, Filipino maids face abuse from their employers. Chinese women move to Beijing in order to temporarily escape marriage and to find work in factories that pay low rates. Migrant workers in Japan’s hostess bars have pay withheld from them. Furthermore, mothers from Sri Lanka who need to raise money to feed their children move thousands of miles away to do so. Even in a developed country known as an economic superpower, Japanese husbands oftentimes regard their wives as the domestic half – an idea that was common in American society in the 1950’s. That is not to say that America is the perfect place for women; the Caucasian woman only earns 70 cents to her male Caucasian coworker’s dollar. On top of that, women in America also face prejudice when they decide to live childfree lives or focus on their careers. This boils down to a thought: are women being taken advantage of in a global sense?

It was not long ago that, universally, men were the breadwinners and women were the caretakers. Why is it that in extreme poverty it is the mother who leaves her children behind to earn money for the family? Where are the husbands? Why aren’t they moving thousands of miles away to earn money and why are they allowing their wives to go to such lengths to care for their children?

In class we discussed that human trafficking and sex work are rampant in Japan’s night life. We focused on research by Rhacel Parreñas, who explained that male employers pressured female employees to perform sexual acts in return for money (the definition of prostitution). Parreñas also stated that if an employee was in Japan on an expired visa or any other less-than-legal terms, her pay was almost always withheld at least once.

Recently, we have been seeing a new trend in Japan where fathers are becoming more involved in the early years of their children’s lives. After speaking with several Japanese students I learned that it was common for their fathers to be absent from the home. It wasn’t manly to be seen with their children! After working long hours they would go to the bar and return home late in the night to eat dinner, watch TV, and go to sleep. Now, Japan has laws that allow fathers to take time off work to care for their newborn babies and we are seeing Japanese fathers take on the responsibilities that normally only the wives would have. Still, this is a new trend and it may be looked down upon by old and new generations alike.

Overall, we see a unified theme of women being taken advantage of, whether it is in a domestic setting or the work place. Of course, the severity ranges by location, and the idea that everything is the male’s fault is flawed. Still, the tired belief that women belong in the home needs to change and it is, slowly. Ultimately, we could see a shift in responsibilities between men and women.

Dickens in China: Industrialism and the Perpetuation of Social Divides

by Marcel Koníček

We probably all own something made in one of innumerable factories in eastern Asia, be it China, Taiwan, Thailand or somewhere else. These articles are so ubiquitous that we may sometimes wonder, which of the things we own are not “made in China”.

Even though the news outlets inform us quite frequently about the problems of factory workers and the conditions they live in, they do not tell us much about the system that enables Chinese work force to be as cheap as it is right now.

When I first started to inquire into the issues of Chinese factory workers, a striking comparison came to my mind. The system clearly reminded me factories of nineteenth-century Europe. Twelve hour shifts, meagre pay, harsh working conditions, overcrowded accommodations and no possibilities of moving up the ladder of the company, all that was very common in the European factories of nineteenth century was also clearly present in the Chinese factories of the twenty first century.

However, the main difference between them lies in the way the system was created and sustained. While in Europe, the industrialization came into being without the will of the ruling class of the time, the landed gentry, so the governments consisting mainly of the members of the landed gentry did not feel much obligation to pass laws that would serve to disrupt the, so the development was guided mainly by the invisible hand of the market, this is not true for the current Chinese situation. Chinese government consciously enacts laws that perpetuate the factory work in its current Dickensian state. The main part of these policies is the hukou system, which limits migration of the rural population into cities.

While in the nineteenth century the rural workforce freely migrated to the cities, rising their population several times, and lived their life there with their families, raising up new generation with much better chance to climb the social ladder, rural workers of China cannot.  They are limited by the hukou, house registration, system that prevents rural workers from permanently settling in the city. They can live in the cities only for a limited time based on their employment and their children cannot attend schools in the city. This system also bars them from doing any urban jobs “except of those considered dirty and low paying” (Kam and Buckingham, 583) and keep their children from attending schools outside the district they were born in. This basically creates system of “urban-rural apartheid” and “cities with invisible walls” (Kam and Buckingham, 583), that makes the rural workforce very cheap and thus perpetuating the industrial system. Also, since the workers come from many language backgrounds, their employment is not long-term and they are basically at mercy of their employers, it is very hard for them to organize into unions or similar organizations. Thus, the system perpetuates itself and the social divides between the migrant workforce and the city dwellers broaden.

The ones gaining profit from this system are the rich industrial companies and their stock owners, not the people working there. It is quite ironic, that the country that uses this perfected form of unequal social organisation is the one that has “People’s” in its name and that claims to be “socialistic”. Only the future can say if the system holds.

Works Cited

Kam Wing Chan and Will Buckingham. 2008. “Is China Abolishing the Hukou System?” The China Quarterly 195:582-606. http://www.jstor.org/stable/20192236

Seeking Whiteness: For Asian Women Only?

by John Wang

As Ashikari (2005) mentions in “Cultivating Japanese Whiteness: The ‘Whitening‘ Cosmetics Boom and the Japanese Identity”, in contemporary Japanese society, the strong preference for light complexions and skin tone was actually expressed as a dichotomy of ‘white’ and ‘black’. Another interesting result coming from the survey she conducted was that although in contemporary Japan the dark skin was spoken of negatively, “many informants, both men and women, insisted that white skin was the ideal only for women, and that dark skin was the ideal for men.” I found similar arguments in many Chinese media, although recently I was actually against this argument since I felt that seeking whiteness is no more a social phenomenon, which just limited to the Asian women. Asian men are also gradually involved.

According to International Enterprise (IE) Singapore, the sales of skin care products for men increased 30 percent to over $280 million in China. Some industry giants including L’Oreal from France and Shisedo from Japan are looking forward to the boost of their business in China. China is going to account for half of the global growths in the men’s skin care market within the next five years.

Personally I did not realize this tendency until I met one of my roommates in my high school. In the first day of entry, the small bags he brought to the dormitory surprised all of his roommates, including me. There were so many bottles of cosmetics that we had never heard about and there were also some foreign cosmetics. He was always the last to go to class since he usually spent around twenty minutes to put on makeup. We were even more surprised that after a month, some female students started to ask him for advice on choosing the right white-lightening cosmetics. His skin was truly lighter compared to most male students, due to long-term use of different kinds of cosmetics. After I came to study in Japan, I also found male students using white-lightening cosmetics in order to keep their skin looking good and white. Some of my classmates in my high school have also started to use whitening cosmetic products.

So question here is whether lightening cosmetics are also “must-haves” for Asian men?

Research conducted by Zheng (2010) shows that the main reason for the increase in men’s use of cosmetics is that cosmetic use has become a symbol of men who care about their appearance, while previously this use had been regarded as feminine. Zheng argues that this change is due to the influence of mass media and advertisements. Meantime, rapid economic development has made cosmetics affordable for more men. Being able to using cosmetics is also one way to show one’s social status. These factors have made whiteness more appreciated. However, Zheng also pointed out that this tendency does not challenge the idea that tanned skin is a proper skin color for males. These two standards have become parallel in Asian countries.

The spread of whiteness as a standard of beauty seems unstoppable in Asian countries. With globalization and the spread of western aesthetics, whitening cosmetics are becoming must-haves for both men and women. It is creating massive business chances as well as changing people’s taste of aesthetics. I feel it is interesting if Ashikari can do her survey again, this time focusing on the opinions of Japanese men. They result might be similar as it was for women in contemporary Japan.

References

Ashikari, Mikiko. 2005. Cultivating Japanese Whiteness: The ‘Whitening’ Cosmetics Boom and the Japanese Identity. Journal of Material Culture, 10 , 73-91.

Cosmetic market for men in China booming – Media Centre – International Enterprise Singapore (2011). Retrieved from International Enterprise (IE) Singapore, Web site: http://www.iesingapore.gov.sg/Media-Centre/News/2011/2/Cosmetic-market-for-men-in-China-booming

Zheng, J. (2012). 男士护肤品掀起热潮. 日用化学品科学, 10 10-16.

The Meanings of Lightness

productsby Lin Tzu-Chun

In “Consuming Lightness,” Evelyn Nakano Glenn discusses how skin lightening products and the value of lighter skin are different in various regions around the world. Based on that, different marketing strategies may be planned because of the different formations of the ideology of beauty and the meaning of lighter skin. In Glenn’s work, we can find that among the regions that have a history of colonization, for example Africa, Latin America, and India, lighter skin is recognized as the representation of the elite, higher social capital, and education. Besides skin tone, the people also migrate to regions with more light-skin people to be socially whiter.

In Asian areas, the Philippines is an example of a colonized country. However, instead of taking white people as the beauty standard, people tend to make themselves like Japanese or Koreans, as the standard of beauty. For Japan, makeup has become a basic manner for woman, and some men also use cosmetic products.

In the following part, I will discuss specifically my observations of what whiteness means in China. To end Glenn’s work here, I want to mention that as a whole, Glenn argues that the ideology of “white is right” is due to “the workings of the Western-dominated global system”.

The very first reaction of my friends from China or Taiwan when visiting a Japanese drug store is “How could these brands sell in a drug store at such a cheap price?” These similar reactions told me that this brand must be more expensive and may not be simply found in drug stores like in Japan, which is actually true. Back before I came to Japan, I actually held an image of Sekkisei or KOSE as luxury goods, but now I have gotten used to seeing them in every drug store and seeing them as normal goods with a little bit higher price but still goods that everyone may consume. That is a dramatic transition in my values.

products2In China, for example, you have to go find some exclusive shops to buy a KOSE products, but here in Japan they are put at the entrance of many drug stores. This different marketing strategy reminds the Chinese phrase “Bai, fu, mei” or “White, Rich, Beauty”, is that white means you are rich because you are able to consume expensive lightening products. Does that mean that the products might be more effective? If we compare the income difference, it may be true that you really need money to buy expensive cosmetics but there is no guarantee they will be effective. For whiteness, I refer to a common saying in China, “one white covers hundred (three) ugly”, which means that if you are white and make it the focus point of people’s sight, people won’t care much about your other problems.

In conclusion, whiteness seems the representation of education, status, beauty, wealth, and more. But it is nearly impossible to stop the lightness consuming as long as the huge profitable industry still runs, argues Glenn.

Reference

Glenn, Evelyn Nakano. 2009. “Consuming Lightness: Segmented Markets and Global Capital in the Skin-Whitening Trade.” In Shades of Difference, edited by Evelyn Nakano Glenn. Stanford, CA: Stanford University Press.

Thinking About Getting Cosmetic Surgery in Korea? Make Sure You Read This First

japansociology:

My class ‘Race and Ethnicity in the Modern World’ focuses on the relationship between race, notions of beauty, the global trade in skin lighteners, and the growing use of plastic surgery. Along those lines, this post gives a helpful overview of debates over plastic surgery in Korea. Enjoy!

Originally posted on The Grand Narrative:

Korea Cosmetic Surgery(Sources: left, dongA; right, The Kyunghyang Shinmun)

The more operations, the more possibilities for complications, mistakes, and patient deaths. So, with the highest per capita number of cosmetic surgery operations in the world, you’re always going to hear a lot of harrowing, even terrifying experiences of going under the knife in Korea. Korean cosmetic surgeons, who are no more unethical or incompetent than those from any other country, shouldn’t be singled out for horror stories that can and do happen everywhere.

But it’s more than just numbers. With so many clinics lacking even basic first-aid equipment; doctors clamoring to break into the lucrative cosmetic surgery market whatever their training and specialty; patients receiving little to no warnings of side-effects; little regulation by the Ministry of Health and Welfare; insufficient support staff because they’re too expensive; and patients doped-up to disguise the fact that the hot-shot surgeons they’ve hired have been replaced with…

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The Contradictory Cultural Identity of Rural Children in China

guoby Dream Guo

Recently, a Chinese reality show called “X-Change” received widespread attention and initiated topics among Chinese people. In the show, two children from totally different backgrounds, one is from a well-off urban household, and the other is from an extremely poor rural family, exchange their lives for nearly thirty days.

The audience will see how the city boy changes his personality and behaviors from extremely traitorous, selfish and hedonistic to sensible, obedient and considerate of others during his thirty-day severe life in rural area.

At the same time, the rural child who has hard-working, observing all rules and regulations and honest high morals will first time see the outside world and adapt new modern culture and city life-style. The reforms of the city boys are always successful, since at the end of the show, the city children will turn over a new leaf and become good children at home and school. Meanwhile, the rural children will be judged by people and baptized by urban culture, and at last due to the public opinion, two kinds of identities of them which are contradictory will be constructed by the program.

Gao, one of the rural protagonists in the show is described as “backward” and “rude” when he first landed in the city. People made fun of him when he said he had never heard of Zhao Benshan (a famous Chinese comedian) and Liu Dehua (a famous Chinese singer); people laughed at him when he took a lift awkwardly; people criticized him when he wolfed down his food; people disliked and avoided him when he complained a lot and said he wanted to earn money. All these conducts give him a label – “backward”. Nevertheless, when we think about his background, which always makes him suffer from hunger, poverty, and information shortage, his conducts can be translated to cherishing food, curious about new things and fighting for life and easily be understood.

Thus we would find that people made comments actually based on a comparison, a comparison made by who has material civilization, consumer culture and himself is from urban city. As Gao was alone in the city, the dominant urban culture certainly became “advanced” while the minority rural culture became backward. Linking to reality, the urban population has always been dominant in cities, and therefore, the idea that urban culture is superior gradually became a national concept.

During the thirty-day-life experience in the city, when facing the concussive advanced urban culture, rural children will either adapt it or reject it. If the child adapts it, he will be considered as one who forgets the original source. If the child rejects it, he will be seen as a model of rural child, however, spending his entire life in the mountain.

Rural people are frugal in common. As a result, when Gao experienced the prosperous urban life, shopping, entertaining, he started spending money on snacks and amusement park by himself. Moreover, when he was asked whether wanted to go back to rural area, he hesitated for a moment and said “I don’t know”. Consequently, people blamed him, saying that he was lacking in will power when facing material life, and forgetting his roots and simple, thrifty characters. Yet, becoming a “spender” is the rule of urban cities. It is exactly what urban culture taught him and as well as what he needs to do to adapt to the environment, let say the development and rich resources would make him hesitate. Nonetheless, he was again blamed, just because that people saw his identity packed with frugality and they were not willing to accept him to adapt to their urban culture. People believed that going back to rural area and making contribution for his hometown was the right choice.

Seen this way, children like Shi and Luo were highly praised. Shi was always industrious and frugal. When he had time, he did not play or enjoy life, and instead, he did all the housework of the host family as he did at his home in rural area. Luo also refused the pocket money given by his host parents and refused help from school. He said he did not want to always rely on someone else, and he needed to struggle by himself. Then people praised them as having the self-discipline and being brave enough to challenge their poor fate. Nevertheless, more often than not, this praise would not appear if Shi and Luo did not refuse to stay in the city.

Hence, we can tell that rural people are welcome to experience urban life, however, if they stay in the city, enjoy spending, people will think they are affected by the temptation of materialism and addicted to material life. As a consequence, in the reality, it is hard for rural children to have both modern civilization as well as “high morality”.