Women’s Consciousness of Skin Lighteners in Japan

by Mai Kusakabe 

In South Africa, there are a lot of women who want to make their skin color lighter because they try to get better status and become more attractive. Then, how about Japanese women? What are they thinking about their skin color? Actually, we can see a lot of cosmetics and drugs to make their skin lighter in pharmacy. So in order to reveal what they are thinking, I did questionnaire about skin color, and ask ten Japanese girls answer it.

girls

 

The first question of my questionnaire was which girl do you prefer, and which is more attractive for you? And why do you feel the girl is more attractive?

Nine out of ten girls answered that they like or want to be a girl on the left, who looks Caucasian. Another girl said she liked the middle one, who looks more Japanese. She said middle one seems the healthiest of the girls. Most girls have the same answer, and the reason why they choose left girl is almost the same, because she has white skin! She looks Caucasian! So she looks beautiful!

The second question was have you ever used skin lighteners? And do you do any efforts to make your skin lighter?

To this question, every one answered Yes. This result is kind of interesting. Every girl seeks to get lighter skin somehow, for example, using face lotion and take a supplement including a component to make skin white and using sunscreen to prevent their skin from ultraviolet rays. Thus usually Japanese girls do something to keep or improve their skin color.

The third one is do you use a sunscreen? Yes or No. And for the person who answered Yes, is it for which reason, for health or for keeping lighter skin? Two girls answer No, and the rest answer Yes. Five of them said it is for keeping lighter skin, two of them said for both and one said for health.

The fourth one is why do you do such efforts? Why do you want to be lighter skin? There are two types of answer of this question. First type is that they think or believe white skin is beautiful. Second type is that they said everyone insist white skin is beautiful, so I think so too. The biggest differences between two are their opinion influenced by others or not.

So what kind of factors influence Japanese girls’ opinions of skin color? The options are TV, advertisements of cosmetics, magazines, the Internet, status, public opinion and other. The choice which attracted most votes is TV (six points), following public opinion, magazines (four points), advertisements (three points), the Internet (one point). And there is no vote to status. From this result, we can understand that most people don’t realize that there is connection between skin color and status in Japan, for example trying to get lighter skin is to become more attractive, this is kind of trying to get better status. In addition their idea that white skin is beautiful is mostly influenced by media. One girl said my favorite model has white skin, so I want to get white skin like her. Indeed popular models and actress have lighter skin, and many girls long to be like them. Lighter skin has come to one of major factors to be like admired woman.

Thus, as we can see from this questionnaire, Japanese girl prefer lighter skin. And most of them do some efforts to make their skin lighter, for example, about 70% of girls use sunscreen for keeping their skin color lither. They don’t think it’s for their health, just for their own beauty. They regard white skin as beautiful. The biggest factor of their preference of skin color in Japan is media which give us images of popular models and actress who have lighter skin that makes us long to be like them, and give us impression that lighter skin can get more popularity and attractiveness. The important thing is that it is not always right. Sometimes it makes us wrong decision. So we need to judge whether it is right or not.

About these ads

2 thoughts on “Women’s Consciousness of Skin Lighteners in Japan

  1. Was the comment about the middle girl in the picture looking more Japanese made by the student or the author? The middle girl does not look Japanese in appearance at all in my opinion and, given the Parisian setting, was probably intended to be French or some other European nationality.

  2. Pingback: Changes in the beauty standard for men and women | JAPANsociology

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s